Customers have changed and businesses have changed. For your small business, it is either time to create or revamp your online presence.
As a small business, the objectives of a website should be:
Be found
Build trust
Inspire the next step
To help you meet those...
Read More
What if you had to build the perfect sales tool knowing everything we know today? Knowing that relationships are crucial to closing deals, knowing that sales intelligence is more important and accessible than ever, and knowing all of the areas where technology can make the sales process more...
Read More
If you’re in either marketing or sales, you may have already heard about inbound marketing. This growing form of marketing helps businesses drive people to your website through diverse forms of content, turning visitors into high quality leads. If you're still unfamiliar with the concept, be...
Read More
The evolution toward becoming a business
fully entrenched in social media is in full swing. The International
Data Corporation expects an annual growth in spending to hit 42.4% for
enterprise social collaboration and enterprise social networking
platforms between 2011 and 2016 according to a...
Read More
For all of you entrepreneurs out there, here is
CEO Marc Benioff's
account of how he got all employees to understand the salesforce.com marketing message
and used guerilla marketing to make a real impact. This is an excerpt from Marc Benioff's book "Behind the...
Read More
Are you getting the most out of your email campaigns? In almost every organization, email marketing is one of the most effective tactics for driving sales. Anna Kennedy and Ken Yan, email marketing experts at salesforce.com, shared which email metrics will help you understand what drives your...
Read More
Earlier this year, Twitter published an
article on their developer blog about new metadata being added to the Twitter API. There were
two additions – one to help identify the language of a Tweet, while the other
was the ability to allow developers to “rank” Tweets.
This second addition is...
Read More
Right now, marketers are in a unique stage of marketing automation adoption. The automation market is growing rapidly, and platforms are poised to dominate the marketing technologies arena, but some skeptics are still convinced they can live without it. This minority is quickly shrinking,...
Read More
Today's buyers are more discerning than ever before and traditional methods -- buying email lists, display ads, trade shows -- are often unproductive. An inbound marketing strategy offers you a cost-effective, customer-centric way to attract new customers and contribute to top line...
Read More
![Marketing Automation: Sales or Marketing Tool? [INFOGRAPHIC]](http://www.salesforce.com/content/dam/blogs/legacy/2013/08/6a00e54ee3905b883301901e946152970.jpg)
