One of YouTube's best video publishing tools is the Annotation feature, yet with so few publishers using annotations, one would be inclined to think that YouTube is keeping the feature a secret.
Annotations allow you to add a custom interactive layer of navigation to your uploaded...
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5 copyright by Svenwerk
Let’s face it, in social media, everyone’s vying for your customers’ attention. So how do you make your brand stand out from the rest? They key is to be enchanting! Here are 5 tips you can implement today, to make your brand more enchanting:
Cultivate a Little...
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Kansas City Command Center during the MLB All-Star Game
As marketers dive deeper into social media, many have discovered that a brand’s social presence extends beyond the traditional umbrella of marketing. There is no doubt that social media is a dominant form of marketing, but the...
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Email marketing has a large number of metrics that help judge the success of your campaigns. But how should you view these metrics in light of your overall marketing and business objectives? And if you use marketing automation software, how can this help?
I sat down with Christopher S....
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Social media is inherently human— after all, it
is fundamentally about people and connections -- yet the reality is that communications on social
channels can come off as less than personal even with the best of brands. The tendency to broadcast messages, one-way versus having a two-way dialogue,...
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Arra Yerganian smiling from the Salesforce.com command center
The Chief Marketing Officer for University of Phoenix, Arra Yerganian joined
the company with a mission: to spread the message of life-changing higher education. But when he decided to jump into social media, he got some...
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Lisa Sims offers PR advice to small businesses
How would you like to be interviewed about your business on the
local news broadcast or have a story about your company’s good deeds appear in
the newspaper? Whether you’ve got a brick and mortar company, or are doing
business online, you might want...
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It's
hard - very hard, actually - to remember a world without cell phones. How did
we communicate with people once we left home or the office? For many, it's just
as hard to remember a world without Facebook, Twitter, and even
Instagram.
So
it's a surprise to no one but the most...
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There's never been a better time to stop, pause, and ask: are we creating something substantial with our businesses and our lives, or are we just trying to mitigate mistakes and risk? That was the message in discussing how to restart your business delivered by author and Twist Image President...
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