A well-oiled sales and marketing machine powers an organization. In order to survive, sales drives revenue. In order for sales to drive revenue, marketing must keep high quality opportunities flowing into the sales pipeline.
For this machine to run, both teams must be aligned. Here are three...
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Sign up for the Marketing Cloud webinar with David Meerman Scott on July 25 at 2:30pm ET
Salesforce Marketing Cloud listens to real-time, social media data around major events and industry happenings. Our content team uses this data to create blog posts, data reports and Slideshare...
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Inbound
marketing, a phrase coined by HubSpot’s Brian Halligan, is said to be the most
effective marketing method for doing business online. How do you define this
concept, and what are the steps for doing it effectively?
What is Inbound Marketing?
Inbound marketing focuses on producing...
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For all of you entrepreneurs out there, here is CEO Marc Benioff's account of the salesforce.com branding
exercise that led them to grow from start-up to the company we are now. This is an excerpt from Marc Benioff's book "Behind the Cloud."
When starting any...
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In my experience working as community manager of HuffPost Live and the lessons I’ve learned from launching a new community, I know it’s about the people. That may sound idealistic, but it actually works. Here are five tips to building a community that I’ve found successful and will work whether...
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Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email.
Quality communication with your prospects and customers can...
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If you've
ever taken a business course, it's likely you encountered the infamous "4
P's of Marketing." The 4 P's, product, price, place, and promotion, break
marketing into categories.
These categories are all-inclusive and typically
used to define a marketing plan. They...
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For several years, we have discussed the era of converged media, in which paid, owned and earned media have moved out of individual silos and into the same marketing house. This movement has begun playing out within brands' marketing teams, and the same has happened within agencies. But the...
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As part of a session from last year’s
Dreamforce, Brian Halligan, CEO of HubSpot shared a few observations and tips
on one of his favorite subjects, inbound marketing. Halligan feels the
marketing playbook of decades past may still have value in reaching older
generations of consumers, but will...
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