Jul 18, 2013 By Maura McCormick

What is Inbound Marketing and How Do I Start?

Inbound marketing, a phrase coined by HubSpot’s Brian Halligan, is said to be the most effective marketing method for doing business online. How do you define this concept, and what are the steps for doing it effectively? What is Inbound Marketing? Inbound marketing focuses on producing... Read More

Marketing

Jul 09, 2013 By Maura McCormick

Sales Follow Up: How to Leave the Perfect Voicemail

In today's fast-paced world, anyone involved in growing a business will need to use voicemail to reach out to a prospect. Do your voicemails inspire a call back or a quick delete? Master the art of the voicemail such as the ideal length, tone, and format. When used correctly, these small... Read More

Sales

Jun 26, 2013 By Maura McCormick

5 Easy Steps for Planning a Webinar with Measurable Results

Webinars can be a great marketing tool for driving new business. These interactive online events provide companies with an opportunity to connect with their customers and prospects, prove their credibility, and provide expertise on both their industry and products. Last week, I joined Mike... Read More

Marketing

Mar 06, 2013 By Maura McCormick

Behind the Scenes Look at Our Community Engagement Team

The salesforce.com social engagement team triages 80,000 brand mentions a year, escalates issues in real time, and engages with our customers beyond our website. It’s pretty incredible to think that this team of 3 was non-existent 18 months ago. I’ve brought in Senior Community Manager Nathan... Read More

Marketing, Social

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Maura McCormick

What is Inbound Marketing and How Do I Start?

Sales Follow Up: How to Leave the Perfect Voicemail

5 Easy Steps for Planning a Webinar with Measurable Results

Behind the Scenes Look at Our Community Engagement Team

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

What is Inbound Marketing and How Do I Start?

Sales Follow Up: How to Leave the Perfect Voicemail

5 Easy Steps for Planning a Webinar with Measurable Results

Behind the Scenes Look at Our Community Engagement Team

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific