Inbound
marketing, a phrase coined by HubSpot’s Brian Halligan, is said to be the most
effective marketing method for doing business online. How do you define this
concept, and what are the steps for doing it effectively?
What is Inbound Marketing?
Inbound marketing focuses on producing...
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In today's fast-paced world, anyone involved in growing a business will need to use voicemail to reach out to a prospect. Do your voicemails inspire a call back or a quick delete? Master the art of the voicemail such as the ideal length, tone, and format.
When used correctly, these small...
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Webinars can be a great marketing tool for driving new business. These interactive online events provide
companies with an opportunity to connect with their customers and prospects,
prove their credibility, and provide expertise on both their industry and products.
Last week, I joined Mike...
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The
salesforce.com social engagement team triages 80,000 brand mentions a year,
escalates issues in real time, and engages with our customers beyond our
website. It’s pretty incredible to think that this team of 3 was non-existent
18 months ago.
I’ve brought
in Senior Community Manager Nathan...
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