Search “start content marketing” and 369,000,000 queries will stare back at you. Marketers understand that content is the engine of social media: it’s what gives brands something to talk about with their communities of customers and prospects. But they’re looking to do it and do it well. After...
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The business world is changing and on June 6, Mitch Joel hosted a Salesforce Marketing Cloud webinar, CTRL ALT Delete – Reboot your Business. Your Future Depends on It, which addressed these changes as well as what you need to do to benefit from them.
Here are five mind-blowing...
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From left: Tristan Bishop, Ron Vinson, Arra Yerganian & Charlie Treadwell (photo credit: Ed Uyeshima)
At the unveiling of the social
media command center at Salesforce headquarters in San Francisco on 5/30, four
brands spoke passionately in a panel about social media listening and how...
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A social media command center is a dedicated area where a company can monitor and engage in social conversation around their brand and market. Whether it’s a state-of-the-art showpiece or a group of desks in a room, it allows for real-time monitoring of social media trends that can inform...
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How do you gauge the health of your brand on social media? To best answer that question it is important to work through the following 5 steps.
1. Determine Goals
Set short-term and long term goals. These won’t be the same for everyone and it’s important to determine what’s important to your...
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With the exponential growth of social media, especially Facebook, marketing
executives have been challenged. Social media brings with it a whole new
set of rules when it comes to measuring objectives, and Facebook
marketers in particular are faced with:
Consumers who use Facebook want...
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Conferences like Dreamforce are huge opportunities for companies to increase awareness, initiate great event marketing and gain new customers. If a recent article from the Content Marketing Institute is any indication, B2B marketers believe that in-person events are in fact the most effective...
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Over the last couple of years, people have been talking
about marketing automation quite a lot.
My company acquired a marketing automation vendor two years ago, so we
occasionally get lumped in to that category. Frankly, I cringe every time I see us lumped in there as I
have some...
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Marketing activities like brand building and increasing market
visibility are notoriously hard to track, which is frustrating for sales reps
who just want immediate results. It is from this skeptical perspective that
many sales reps approach the rapidly-growing trend of content marketing. To
many...
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