MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Jun 07, 2013 By Amanda Nelson

25 Content Marketing Stats to Jumpstart Your Efforts

Search “start content marketing” and 369,000,000 queries will stare back at you. Marketers understand that content is the engine of social media: it’s what gives brands something to talk about with their communities of customers and prospects. But they’re looking to do it and do it well. After... Read More

Marketing

Jun 05, 2013 By Amanda Nelson

5 Crazy Business Stats All Marketers Need to Know

The business world is changing and on June 6, Mitch Joel hosted a Salesforce Marketing Cloud webinar, CTRL ALT Delete – Reboot your Business. Your Future Depends on It, which addressed these changes as well as what you need to do to benefit from them. Here are five mind-blowing... Read More

Marketing

Jun 03, 2013 By Jenny Jedeikin

4 Takeways on Social Media Listening from Top Brands

From left: Tristan Bishop, Ron Vinson, Arra Yerganian & Charlie Treadwell (photo credit: Ed Uyeshima) At the unveiling of the social media command center at Salesforce headquarters in San Francisco on 5/30, four brands spoke passionately in a panel about social media listening and how... Read More

Marketing

May 30, 2013 By Amanda Nelson

Everything You Need to Know About Social Media Command Centers

A social media command center is a dedicated area where a company can monitor and engage in social conversation around their brand and market. Whether it’s a state-of-the-art showpiece or a group of desks in a room, it allows for real-time monitoring of social media trends that can inform... Read More

Featured, Marketing

May 30, 2013 By Melanie Thompson

How to Gauge the Social Health of Your Brand

How do you gauge the health of your brand on social media? To best answer that question it is important to work through the following 5 steps. 1. Determine Goals Set short-term and long term goals. These won’t be the same for everyone and it’s important to determine what’s important to your... Read More

Marketing

May 29, 2013 By Apryl Parcher

4 Ways CMOs Can Be More Successful on Facebook

With the exponential growth of social media, especially Facebook, marketing executives have been challenged. Social media brings with it a whole new set of rules when it comes to measuring objectives, and Facebook marketers in particular are faced with: Consumers who use Facebook want... Read More

Marketing

May 28, 2013 By William Tyree

Expert Tips for Tracking Event Marketing ROI

Conferences like Dreamforce are huge opportunities for companies to increase awareness, initiate great event marketing and gain new customers. If a recent article from the Content Marketing Institute is any indication, B2B marketers believe that in-person events are in fact the most effective... Read More

Marketing

May 27, 2013 By Brian Halligan

5 Issues with Marketing Automation

Over the last couple of years, people have been talking about marketing automation quite a lot. My company acquired a marketing automation vendor two years ago, so we occasionally get lumped in to that category. Frankly, I cringe every time I see us lumped in there as I have some... Read More

Marketing

May 24, 2013 By Matt Wesson

5 Reasons Why Sales Reps Should Care About Content Marketing

Marketing activities like brand building and increasing market visibility are notoriously hard to track, which is frustrating for sales reps who just want immediate results. It is from this skeptical perspective that many sales reps approach the rapidly-growing trend of content marketing. To many... Read More

Featured, Marketing, Sales