If you’re a marketer, or even a normal human being, you may have experienced FOMO. Characterized by feelings of anxiety, often accompanied by itching thumbs and tunnel vision, FOMO is on the rise, spread from marketer to marketer in discussions of social networks like Ello and Snapchat.
Fear of...
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When you think of TechCrunch Disrupt and the startups jostling for money and media attention, love and giving may not be the first things that come to mind. Salesforce.com Chairman and CEO Marc Benioff used his time on stage with TechCrunch founder Michael Arrington to remind the assembled tech...
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According to Nobel Laureate economist Milton Friedman, the only social responsibility of a business is to increase its profits. Friedman was wrong, says salesforce.com founder and CEO Marc Benioff. In his commencement address Friday at the University of Southern California, Benioff advised...
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If you’re a marketer, you know content marketing is the flavor of the month. If you’re an experienced marketer, you know content marketing isn’t really anything new. When I started, it was called marketing communications. Throughout my career, regardless of what we called it, the goal has always...
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A Facebook Post of flooded Chapel Hill
For years, we've been suggesting that companies can use their social media channels to help their community understand the news that affects them. Many social media practitioners still wonder how to do that.
Our friend David Meerman Scott gives some...
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Content marketing is the logical evolution of social media, the practice that puts the theory into action. Many companies, whether B2B, B2C, enterprise or small business, are jumping on the content bandwagon. But lots are also missing the key connections that turn content marketing into leads and...
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This post originally appeared on radian6.com/blog.
Over the last five years, I've met with hundreds of enterprise social
media folks, from CMOs to social media managers to newly-hired
communications specialists. They all have one thing in common: they
think their company is way behind...
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This post originally appeared on the Salesforce Marketing Cloud blog, which you can find here.
Cisco is changing the way people connect and collaborate with social media. They recently launched their new Social Media Listening Center which enables employees, customers, partners and...
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