Feb 19, 2014 By Maria Ogneva

The Guide to Building and Growing a Community for Your Business

Let's face it, building a community is challenging yet rewarding. How rewarding? Research has shown that customers in communities spend 19% more than customers who aren't in communities. The most challenging thing about building a community is, of course, getting people to... Read More

Cloud, Featured, Marketing

Jan 27, 2014 By Maria Ogneva

Why All Community Managers are Improv Artists

Community management is gaining traction as communities are increasingly seen as a source of business value (we even have our own day now - happy CMAD, everyone!) In fact, active community management has been linked to significant increases in engagement and other benefits. While job descriptions... Read More

Community, Featured

Nov 14, 2013 By Maria Ogneva

4 Ways To Boost Your Performance and Love Your Job with Chatter [INFOGRAPHIC]

As enterprise companies get more social, we move from understanding what's possible to making it a reality. And as more and more companies move forward with platforms like Chatter, success grows from employees who actually use the social platform. The problem is that a lot of users -- people... Read More

Collaboration

Oct 03, 2013 By Maria Ogneva

7 Steps to Using Salesforce Chatter

Enterprise social networks have many benefits, some of which include higher productivity, less time in meetings, career advancement, greater visibility and overall job satisfaction and engagement. But of course, you will only get out of it what you put into it, and the worst mistake is to... Read More

Collaboration

Sep 20, 2013 By Maria Ogneva

3 Keys to Building Better Business Communities

Gartner's provocative prediction earlier this year says that 80% of social business initiatives, including communities, will not reach their potential by 2015. While there are many reasons for these failures – such as lack of executive engagement/sponsorship, managerial commitment, and... Read More

Collaboration

Aug 16, 2013 By Maria Ogneva

12 Characteristics of a Successful Community Manager

In my last post, I discussed the value of community management and the big picture objectives of the job. This job blends cross-company and cross-functional leadership, big-picture strategy and vision, and a laser focus on execution -- requiring a blend of business acumen and... Read More

Collaboration

Jul 26, 2013 By Maria Ogneva

Why Invest In Community Management?

I’m often asked: “why do I need a community manager?” I usually answer with a question: “How many successful projects do you know without anyone in charge of its success?” Communities are no different than any other complex initiative that touches just about every part of your business. At the... Read More

Community

Jul 01, 2013 By Maria Ogneva

Why Thriving Communities Must Have A Goal

If you’re thinking about starting a community for your partners or customers, you are probably asking yourself, "What's the point?"And you’d be right in doing so. The worst reason to create a community would be for the sake of creating one – or just because everyone’s doing it. To... Read More

Chatter, Collaboration

Jun 25, 2013 By Maria Ogneva

Building Communities That Drive Real Business Value

Did you know that there are 2.5 quintillion bytes of data created every day – so much that 90% of all the world’s data was created in the last 2 years? Did you know that 17 terabytes of that data are on Twitter and Facebook? This means that your customers have access to more information than ever... Read More

Collaboration

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Maria Ogneva

The Guide to Building and Growing a Community for Your Business

Why All Community Managers are Improv Artists

4 Ways To Boost Your Performance and Love Your Job with Chatter [INFOGRAPHIC]

7 Steps to Using Salesforce Chatter

3 Keys to Building Better Business Communities

12 Characteristics of a Successful Community Manager

Why Invest In Community Management?

Why Thriving Communities Must Have A Goal

Building Communities That Drive Real Business Value

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific