“Scale or die” is often thrown around in jest, and the phrase probably contains more truth than fiction, but it’s missing a few steps. Michelle Pietsch, Associate VP of Sales at Datadog, thinks that one of the biggest missing steps in scaling with rapid growth is patience.
Michelle joined the...
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Developing your channel strategy and partnerships is not about you. You can’t design a successful ecosystem around the needs of only one party. Instead, you need to embrace a philosophy of asking what you can do for others — for your partners and, ultimately, for the customers you both serve.
This...
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Marketing strategy has evolved more quickly in the past five years than it did in the past five hundred.
For centuries, print advertising and mass media dominated until the internet changed everything, creating opportunities to craft unique customer journeys on an ever-larger palette of...
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Marketing strategy has evolved more quickly in the past five years than it did in the past five hundred.
For centuries, print advertising and mass media dominated until the internet changed everything, creating opportunities to craft unique customer journeys on an ever-larger palette of...
Read More
I recently had the opportunity to sit down with Charlie Isaacs, CTO of Customer Connections at salesforce.com. We discussed his role, the potential for the Internet of Things, and how your brand can take advantage of it.
Kyle: Could you give us insight into your job as VP and CTO for Customer...
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This morning, Publicis Groupe CEO Maurice Levy joined Marc Benioff onstage at the Salesforce1 Tour in Paris. As Marc interviewed Maurice, they discussed Maurice's leadership in the advertising/marketing industry over the last few decades and touched on many key topics affecting advertisers and...
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It can be a difficult process for a brand to move from focusing on channels to experience but it is happening. McKinsey put it best in their 2013 presentation, Transforming Customer Experience: From Moments to Journeys. Customer journeys are paramount. So,how does McKinsey define the customer...
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No two CMOs are alike in how they drive innovation and growth. I've seen fellow CMOs disrupt, solve problems, and dismantle silos in a number of ways, all with the end goal of answering the changing consumer demands and increased technology needs that shape our digital landscape.
But among all the...
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Were he alive today, Mark Twain would probably have a soft spot for email because, much like the author himself, recent reports of email's death have been greatly exaggerated. In fact, email is not only alive-it's the number one direct channel in terms of daily use and consumer preference for...
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