Every year, Scott Brinker (you might know him as Chief MarTech) publishes a graphic designed to illustrate the size of the marketing technology landscape. And every year the sheer growth — some might call it oversaturation — is surprising.
Last year, there were nearly 950 vendors. This year, there...
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If you clicked on that headline, it's because you want answers. Most organizations—91%, actually—are producing some kind of content.
But doing something doesn't mean you're doing it well.
Content marketing is more than just another tactic, and winning requires you to...
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You’re busy, I know.
You don’t need constant chirping from marketers like me about getting on board with content. You’ve got stuff to sell.
But hear me out. Content marketing can be your best friend when wooing deals—and you don’t need to upend your calendar to start using it. In fact, you need 20...
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I'm not a big fan of predictions, but here's one I can safely make: Content marketers are going to get much cozier with sales this year.
The practice we call content marketing largely serves the needs of marketers––spreading awareness, gaining thought leadership, and producing leads....
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What level of clearance do you need to get a glance at marketing's editorial calendar? Smart businesses keep their content organized. Whether your employee count is a dozen folks or a few thousand, the editorial calendar should be a required asset of any marketing team bent...
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On Thanksgiving - your mouth full of stuffing, the smell of pie wafting through the room - did your smile conceal a nagging anxiety? Despite your best efforts to push all work-related thoughts from your brain, was the question, “What the hell is our content team going to make next year?” running...
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You’re about to unveil fresh, hot content. Social media messaging in place? Check. Blog posts scheduled? Check. Outbound campaign built? Check. Strategy for the sales team? Well...we’ll shoot them an email...
Sadly, that’s how far too many content marketers “enable” their friends in...
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Dreamforce '12 is over and you should focus on reaping the benefits of the event. As a marketer, now is the time to build up your social network, get closer
with sales and build smart follow-up campaigns. Here are three ideas to get you
started.
1. Turn Business
Cards Into Social...
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![How to Win at Content Marketing [INFOGIF]](http://www.salesforce.com/content/dam/blogs/legacy/2014/08/6a00e54ee3905b883301b7c6cad233970.jpg)
