Back to All Stories

Our recent CMO research looked at the current state of the CMO role, specifically at areas of increased expectation that come along with the digital age. We honed in on five areas where CMOs have more responsibility than ever before, and provided ideas for how the most innovative marketing leaders can rise to meet the challenges.

Direct Marketing News creatively spun our research into a Grumpy Cat-inspired infographic. It's a fantastic glance into the report's top findings. Take a look at how this increased pressure can make CMOs a little bit grumpy-and check out the full research for ideas on how to de-grumpify your marketing strategy.