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For six years, brand marketers, social strategists, media planners, and retail marketers have gathered in the heart of Austin, TX to discuss the future of social marketing and user-generated content. This year, marketing executives and decision makers across industry verticals will meet again from May 12-14 for the seventh annual Bazaarvoice Summit at the Austin Convention Center. ExactTarget Marketing Cloud, a current partner of Bazaarvoice, is proud to support the 2014 Bazaarvoice Summit as a platinum sponsor for the second consecutive year.
Helping Marketers Solve Business Problems with ExactTarget Marketing Cloud + Bazaarvoice
Bazaarvoice is a network that connects brands and retailers to the voices of their shoppers. Every month, more than 400 million people use the Bazaarvoice platform to view and share authentic reviews, opinions, questions, and experiences about tens of millions of products in the Bazaarvoice network.
ExactTarget Marketing Cloud, which has products spanning Email, Mobile, Social, Web, and Marketing Automation, also offers a Predictive Intelligence product line. This powerful behavior-based analytics tool uses complex algorithms and customer browsing data to automatically deliver personalized products or content to shoppers at the point of interaction.
What does this mean for marketers? Integrating Bazaarvoice user-generated content into the Predictive Intelligence Engine allows marketers to not only deliver rating and review content alongside online product recommendations, but also make recommended products and content more accurate and relevant. After all, recommendations with a five-star review have a 10%-15% increased probability of being clicked and purchased.
The synergy between ExactTarget Marketing Cloud's Predictive Intelligence and Bazaarvoice gives retailers the ability and power to deeply engage their customers with user-generated content while capturing additional revenue streams.
Take a Walk on the Weird Side With Us
This year at Bazaarvoice Summit 2014, ExactTarget Marketing Cloud is doing its part to "Keep Austin Weird" with a fun social campaign open to any attendee or social follower.
All Bazaarvoice Summit attendees will receive a pair of crazy ExactTarget Marketing Cloud socks in their registration bags. To participate in the campaign, attendees must snap and post a photo of themselves rockin' their new ETMC socks and "Keeping Austin Weird" on either Twitter or Instagram. Including the hashtags #ETsocks and #bsocial14 automatically enters participants into a contest to win a brand new Beats Pill Portable Bluetooth Speaker. The prize will go out to the craziest, "weirdest" entry.
We know conferences can be busy, so those who don't have time for a sock selfie can simply tweet @ExactTarget with the hashtags #ETsocks and #bsocial14 and share their favorite part of the conference. Participating this way gives attendees another way to win a Beats Pill and engage with us.
Play Along at Home
Not heading to Bazaarvoice Summit in Austin? No problem! Social followers of @ExactTarget can play along with us at home! Here's how you can play along too:
See you in Austin!
