Email content personalization has come a very long way. I remember back around a decade ago when personalization was synonymous with first-name merges. Now there are so many ways to personalize messages for individual recipients.
Here are six aspects of your subscribers by which to personalize...
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This article is last in a three-part series "How to Win Leads and Influence Sales."
In part one of this series, I talked about how the phone is an essential tool for today’s business-to-business marketing and covered how you can use it to develop leads, lists and even channels. In part...
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Historically speaking, marketers have been limited with what they could do in email. We've refined the tools we already have to develop a unique look and feel, but have still felt confined to an "In the Box" mentality. As the demand for a bigger, better email experience changes, marketers are...
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Do you remember the 1990s relationship advice book, Men Are from Mars, Women Are from Venus? Even if you don’t, the title basically sums up the premise: both genders have unique needs and behaviors. The book was written to provide advice for improving relationships by helping each to better...
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Good developers are hard to find. And, for a niche like email marketing, it can sometimes feel impossible. Luckily, almost any resourceful developer should be able to quickly get up to speed and become productive-but how do you know they'll succeed? There are traits and skills that can help ensure...
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If you’re a marketer, you know content marketing is the flavor of the month. If you’re an experienced marketer, you know content marketing isn’t really anything new. When I started, it was called marketing communications. Throughout my career, regardless of what we called it, the goal has always...
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Marketers have long sought to add video playback capabilities directly within the inbox to create a more engaging and interactive email experience, increase video content views, and differentiate their messages from the competition. In the past, adding video to email using anything other than a...
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This article is part one of the three-part series "How to Win Leads and Influence Sales."
The phone is a critical component of today’s integrated marketing strategy. Professional telesales companies today offer a deep and varied set of services that extend your capacity to serve...
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As the most widely viewed sporting event, The FIFA World Cup has fans buzzing with excitement-and that goes double for marketers. After all, a lot has changed since the last World Cup in 2010; brands were socially savvy if they just simply joined the conversation. This year, brands are trying to be...
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