With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014-up from 21% last year-it's now imperative that your loyalty program be mobile too.
What, exactly, does mobile loyalty look like? When clients ask me that, I usually say the answer depends on what...
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This week, thousands of retailers will descend on Chicago for Internet Retailer Conference and Exhibition (IRCE), the world's largest retail and e-commerce event. Nearly 10,000 retailers and 600 companies will fill the show floor at IRCE, making it the largest display of services and technology...
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If you have even a passing interest in movies or celebrity gossip, you've probably heard of the Cannes Film Festival. But chances are you're less familiar with the Cannes Lions Festival of Creativity.
What's the difference, you ask? While most of us marketers will never rub elbows with...
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There's plenty about the travel industry that I wouldn't wish on my worst enemy. Hotels struggle with diminishing margins, airlines face the constant threat of restructuring, and rental car companies barely earn a return on quickly depreciating assets.
Yet there's one aspect of that industry that...
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There’s a statistic out there that buyers have, on average, progressed 57% through their buying process before they engage a salesperson. That "average" piece seems to have been lost, and a commonly held-belief now is that this 57% is a fact in all cases.
How you act before and after...
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Social Media Examiner recently released their annual social media study to learn how 2,800 marketers use social media to grow and promote their business. I love these reports, not only because they provide insights to marketers such as myself, but because they demonstrate the...
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If a picture is worth a thousand words, what then could a 60 second video be worth? Well, according to a new Forrester study, a 60 second video is worth over 1.8 million words.In less than a decade, video marketing has become a vital part of the digital marketing mix.Nearly 70% of marketers are now...
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Mobile marketing today is all about interacting with your users. Engagement is key to ROI, so marketing methods like push messaging enable you to create, retain, and boost that user interaction and engagement.
Push messaging allows you to deliver messages to the user's home screen while he or she...
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It can be a difficult process for a brand to move from focusing on channels to experience but it is happening. McKinsey put it best in their 2013 presentation, Transforming Customer Experience: From Moments to Journeys. Customer journeys are paramount. So,how does McKinsey define the customer...
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