People watch YouTube videos for over six billion hours each month — nearly one hour for every person on Earth. That’s more than just a whole lot of cat videos. It’s also a great opportunity for brands who want to be put front and center of a massive (and growing) audience.
Yet many businesses shy...
Read More
As a 30-year veteran in the management-consulting industry, Rapidan Strategies’ John Beveridge has worked for huge multinationals and small regional businesses. His Fairfax, Va.–based firm offers strategies for small to mid-size companies looking to increase market share in a tough, competitive...
Read More
You’ve got the basic profile and you’ve built a network of contacts. Now it's time to take advantage of useful LinkedIn features that can help grow your company’s LinkedIn network, and keep your business up-to-speed on the newest industry insights. By making use of these five crucial features,...
Read More
There are two types of people in this world: those who love the Oxford comma (also known as the serial comma) and those who hate it. In fact, a recent poll shows the near-even division among Americans regarding this topic: 57% are in favor of the Oxford comma, while 43% are opposed to its use.
A...
Read More
If you plan to have any kind of digital strategy at all, you need keywords. But you can't just throw terms out into the social universe and hope they stick. You need to understand what keywords are relevant to you, your community, and your industry and how to organize those words and phrases to see...
Read More
Send-time optimization has been heavily discussed for a long time. Some ESPs have led the charge with this functionality, but it may not be as effective as it used to be. Most ESPs recommend sending emails at times when the recipient has been known to open emails. After all an open rate is one of...
Read More
The smartphone is the most intimate piece of technology individuals own. When consumers allow brands to market to them via mobile, they are extending an invitation into their personal lives. Consumers want exclusive information, relevant deals and promotions, and innovative experiences on their...
Read More
FinancesOnline.com recently compiled research from studies by the ExactTarget Marketing Cloud, Pew Research, and Nielsen on how women and men differ in their usage of social media and mobile. We know that women and men use social media and mobile devices in different ways, but this research has...
Read More
As the internet and digital media become ubiquitous, some conventional advertising platforms are becoming obsolete.
Digital marketing may provide the answer that many marketers are looking for, but what kind of strategy lends itself best to the cyber-landscape?
The answer, surprisingly, may lie...
Read More
