Jun 10, 2014 By Justin Yoshimura

Mobile Loyalty Programs: 5 Emerging Must-Haves

With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014-up from 21% last year-it's now imperative that your loyalty program be mobile too. What, exactly, does mobile loyalty look like? When clients ask me that, I usually say the answer depends on what... Read More

Marketing, Digital Marketing, Mobile Marketing

Jun 03, 2014 By Justin Yoshimura

3 Loyalty Ideas That Retailers Should Steal from Travel

There's plenty about the travel industry that I wouldn't wish on my worst enemy. Hotels struggle with diminishing margins, airlines face the constant threat of restructuring, and rental car companies barely earn a return on quickly depreciating assets. Yet there's one aspect of that industry that... Read More

Marketing, Digital Marketing, Cross-Channel Marketing

Mar 25, 2014 By Justin Yoshimura

5 Emails Your Loyalty Program Should Be Sending

As someone who spends a lot of time thinking about customer loyalty, I'm always surprised by how few loyalty programs take full advantage of email. While nearly every brand issues a "Welcome to our loyalty program" missive, many do little beyond that in the way of targeted, loyalty-powered email... Read More

Marketing, Email Marketing, Strategy