As a vendor in the field of mobile marketing automation — I thought it might be of interest to discuss what is happening in that world today and how these trends might affect the landscape.
‘Marketing automation’ simply refers to — you guessed it — those technologies that automate the marketing...
Read More
The key to great customer service is...? As counterintuitive as it seems, communication between these two teams can actually make or break the customer experience, particularly during the buying process.
Many companies try to downplay the sales and marketing relationship, but having common goals...
Read More
As a huge basketball fan, I love March Madness — when the best NCAA basketball teams rise above the rest and compete at an elite level. The teams that win are not always the ones with the best tactical skills. Tactics without a strategy are nothing. The ones that win have the best cohesive team...
Read More
According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother.
However, just because almost everyone is segmenting...
Read More
For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it.
This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get their email programs ready...
Read More
Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. This works really well when the single person you’re nurturing is all...
Read More
Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world.
While the ‘spray and pray’ approach can be tempting, trying to please everyone never really got anyone anywhere.
In...
Read More
Last week we shared insights on ad viewability, creative strategy, and effective tweet content. This week we have insights on Facebook’s role in the customer journey, video ads across multiple devices, and how UK mums use Facebook. Your customers are constantly on a journey with your brand and can...
Read More
“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox.
The...
Read More
