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Sangram Vajre
Sangram Vajre has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He’s the author of Account-Based Marketing For Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter @SangramVajre.
The evolution of the frontal lobe is one of the biggest advances in human history. It’s the right frontal lobe that’s responsible for imagination: “to invent a successful response to the change it has noticed: a new product, a new service, a new strategy...this specialized area is superbly suited...
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I had the honor to present at the 2016 Salesforce Connections conference in Atlanta.
Attending Connections feels a bit like coming home for me, as the first Connections event was hosted by ExactTarget (the first company to acquire Pardot) and soon thereafter we got acquired by Salesforce. This...
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ABM is a buzzword. Admit it. But are real companies thinking about ABM as much as the thought leaders and vendors who are making all the noise? Well, the results are quite telling.
Account-based marketing provides a strategy for B2B companies that want to grow revenue by focusing on the best-fit...
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When I was at the MarTech conference a few weeks ago, I had some really amazing conversations with fellow B2B marketers that led me to a startling realization: in all of my time as a marketer, I’ve been thinking about the sales funnel all wrong.
I know, I know — you’ve heard the schpiel about the...
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You heard me — the B2B sales and marketing funnel is dead, and by now, I think we all know it. However, if this comes as a surprise to you, then hopefully the rest of this post will be very enlightening (and if this isn't a surprise, I’d be interested in reading your thoughts in the...
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Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. This works really well when the single person you’re nurturing is all...
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The modern-day marketing leader’s job description is changing. Just look at the facts:
By 2017, the CMO will spend more on IT than the CIO.
90% of business buyers say when they’re ready to buy, they’ll find you. (DemandGen Report)
70% of the buying process is now...
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In the B2B industry, generally speaking, marketing is responsible for leads and sales is responsible for closing deals. B2C companies, on the other hand, are traditionally more transactional, meaning that marketing often closes deals (especially in the online retail world). In the B2C realm, it’s...
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For the purpose of today’s article, let’s think about marketing automation and CRMs a little differently. Just as Salesforce functions as a CRM for sales, marketing automation can be thought of as a CRM for marketers. It’s the power of information that fuels data-driven programs, and today’s...
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