Tired of “one size fits all” messaging, subscribers are raising the bar on relevance. They want brands to prove they’re paying attention by delivering the right content at the right time. In short, they expect smarter emails.
The good news is that marketers have the tools they need to rise to this...
Read More
This week we have insights on why video is effective for driving traffic and engagement, how the share of conversations on Twitter through the purchase cycle differs by industry, and how users around the world engage about Easter on Facebook.
This portion of an infographic by Delos Incorporated...
Read More
How you and—more importantly—your boss answer that question easily predicts the future success of your email program.
Here’s Why…
On the spectrum of email marketing investment levels there are two upward curves where incremental returns increase. Toward the low end of the spectrum, there’s a small...
Read More
Today at F8, Facebook discussed several key areas that matter for advertisers. First, it flexed its muscle and showed all of the ways that it has helped its partners grow their businesses. This focused on the Facebook vision of helping developers Build, Grow, and Monetize apps.
There were a...
Read More
This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where...
Read More
Marketers will create the future of advertising by connecting what they know about their customers to the places where people spend their time. It’s a simple idea that’s proven difficult to execute amidst the skyrocketing growth of mobile devices and a disconnect between ad targeting and how...
Read More
Social media is now a full-scale mass communications and customer service juggernaut. If you need a reminder of social’s importance, consider these numbers:
Social media is the #1 marketing channel where marketers plan to increase budget in 2015 (via 2015 State of Marketing)
64% of...
Read More
Field Nation’s core value is obsessing over our users. Whether current or future customers, our users are the center of our universe. They continually inspire us to innovate, deliver, and exceed their expectations. In order to stay in business, it is important that we do exactly that.
You see,...
Read More
Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if not...
Read More
