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Tyler Lessard is the Chief Marketing Officer at Vidyard, a pioneer and leading global provider of video marketing and video analytics solutions for the enterprise. Prior to joining Vidyard, Tyler was the Chief Marketing Officer at Fixmo and Vice President of Global Alliances at BlackBerry. Tyler is a passionate marketing, product, and business development executive with over 15 years of experience in high growth technology markets
Mar 18, 2015 By Tyler Lessard
Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the ‘spray and pray’ approach can be tempting, trying to please everyone never really got anyone anywhere. In... Read More
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