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Christopher Dean
Christopher Dean joined Swrve as its CEO in June 2014, and is also serving in an advisory capacity to both Twin Prime and Appington. Prior to joining Swrve, Christopher was the chief revenue officer at Urban Airship.
Something is happening in mobile marketing.
What was a growing, emerging opportunity is very much here and now. And the move from an almost total focus on acquisition toward the active management of the mobile lifecycle has begun in earnest. Mobile businesses now understand that they need to...
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Unless you’ve been hiding under a rock somewhere for the past few months, you may (just possibly) be aware of the launch of Apple Watch last month. For anyone involved in marketing of any description, it’s certainly an exciting and interesting event — after all, the watch provides the opportunity...
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As a vendor in the field of mobile marketing automation — I thought it might be of interest to discuss what is happening in that world today and how these trends might affect the landscape.
‘Marketing automation’ simply refers to — you guessed it — those technologies that automate the marketing...
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