In our bigger-is-better world, where email marketers tend to focus on building quantity lists over quality ones, the unsubscribe is sometimes viewed as a very bad thing. But is it really?
Actually, no it’s not…or not necessarily, I should say. You can learn a lot from those people who opt out of...
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With mobile technology becoming increasingly popular for modern business, it can be difficult for companies to leverage its advantages effectively. Most companies that have been operating without mobile technology probably arent even sure where to begin. Case in point, our company had a client who...
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At the end of 2014 the report titled Digital Shopper Relevancy, investigating online shopping behavior, was presented. One of the results the report presented was that 44% of the 18.000 respondents believes in the potential of the Internet of Things for shopping experiences. It also showed...
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According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother.
However, just because almost everyone is segmenting...
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In the past decennia we converted the physical world into the digital realm of the Internet. From entertainment and shopping to media consumption and work, everything moved online. Today, we are at a tipping point of a reversed transition: the digital transformation of our physical world with the...
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