360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 31, 2018 By Jon Suarez Davis

A Deep Dive into the 5 Trends Shaping Marketing in 2018

Yesterday morning, Adweek published my piece on the trends that’ll propel marketers forward in 2018. You’ll often see many articles like this at the beginning of a new year, but some of them read more like imaginative guesses or wishful speculation rather than insights you can walk away with. We’re... Read More

Digital Marketing, Digital Advertising, Marketing, Marketing Cloud, Artificial Intelligence

Jan 29, 2018 By Blake Miller

Why Retail Marketers Need to Get More Interactive with Their Emails

Marketers love email. They love it because email has proven itself to be a dependable driver of ROI. Reports from eMarketer have put email’s ROI at 122% or higher. So if email marketing is already such an effective channel, why should retail marketers change how they’re doing it? Is it really worth... Read More

Email Marketing, Marketing Personalization, Marketing, Marketing Cloud

Jan 26, 2018 By Rachael Fishman

Boost Your SEO Ranking: What You Need to Understand About Google RankBrain

In this day and age where millions of daily internet users perform countless Google searches, marketers need the best strategies to boost their pages to the top of the search results. Marketers must recognize how Google ranks landing pages and how to manipulate the content, organization, and layout... Read More

Content Marketing, Marketing Cloud, Marketing

Jan 25, 2018 By Zachary Reiss-Davis

What Facebook News Feed Updates Mean for Your Content Marketing Strategy

The principles at the core of content marketing haven’t changed, even in light of some big changes to the Facebook News Feed. As Mark Zuckerberg explained, the News Feed updates are intended “to help people stay connected and bring us closer together with the people that matter to us.” Some... Read More

Social Media Marketing, Content Marketing, Marketing Cloud, Marketing

Jan 19, 2018 By Andy Simmons

How to Drive Intelligent, Personalized Consumer Engagement Using Data and AI

While low prices may have been marketers’ unique selling proposition in the early 2000s, to win business now — and into the 2020s — they will need to shift focus to a new USP. According to Walker Research’s “Customer 2020” report, customer experience will overtake price as a driving factor in... Read More

Data Management, Marketing, Marketing Cloud, Artificial Intelligence

Jan 19, 2018 By Blake Miller

The Holy Grail of Email Marketing: A/B Testing Plus Engagement Scoring

Reaching the right customers with the right message at the right time has always been a challenge for marketers. In email marketing in particular, we’ve seen an evolution of tools for reaching customers more effectively. Features such as dynamic content, for example, can make emails more relevant,... Read More

Email Marketing, Analytics, Marketing Cloud

Jan 18, 2018 By Zachary Reiss-Davis

Salesforce Releases Digital Advertising 2020 Report — Convergence, Data, and Measurement Drive Ad Transformation

Global digital advertising spend reached $209 billion in 2017. Whether on mobile, social or the web, consumers are receiving more marketing messages than ever before. For companies to cut through that noise, advertisers must deliver relevant content that resonates with every individual. Released... Read More

Marketing, Marketing Cloud, Advertising

Jan 12, 2018 By Jim Eup

Why Retail Banking Calls for Personalized Marketing

With so many mobile and online banking companies arising, you might think that brick-and-mortar bank branches are dying. They’re not completely dead, but there’s still a continuous rise in alternate forms of banking (namely in the fintech category). Salesforce’s 2017 Connected Banking Customer... Read More

Financial Services, Marketing Cloud, Artificial Intelligence

Jan 11, 2018 By Maureen Maggioni

Approaching the C-Suite: How to Sell Your ABM Strategy

Maybe your company has run lead generation campaigns in the past, building a large base of content and driving traffic to it with organic SEO tactics, targeted social ads, and other efforts. This lead generation approach has been prevalent for quite some time in B2B marketing, but that focus is... Read More

Marketing Cloud, Account-Based Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

A Deep Dive into the 5 Trends Shaping Marketing in 2018

Why Retail Marketers Need to Get More Interactive with Their Emails

Boost Your SEO Ranking: What You Need to Understand About Google RankBrain

What Facebook News Feed Updates Mean for Your Content Marketing Strategy

How to Drive Intelligent, Personalized Consumer Engagement Using Data and AI

The Holy Grail of Email Marketing: A/B Testing Plus Engagement Scoring

Salesforce Releases Digital Advertising 2020 Report — Convergence, Data, and Measurement Drive Ad Transformation

Why Retail Banking Calls for Personalized Marketing

Approaching the C-Suite: How to Sell Your ABM Strategy

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First