360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 03, 2018 By Bob Stutz

Salesforce Named One of the Best Places to Work in Indiana for the Third Year in a Row

For the third year in a row, the Indiana Chamber of Commerce has honored Salesforce as one of the Best Places to Work in Indiana. Achieving top status for the past three years — alongside so many other great companies — is something we're incredibly proud of. For nearly two years, I’ve been on the... Read More

Marketing Cloud, Salesforce Ohana, Careers

May 03, 2018 By Laura Woods

How Lee Brine and the Vimeo CRM Team Started an Email Program From Scratch

If your boss asked you to create a robust and intelligent email marketing program in less than a year, would you know where to start? This was the question Lee Brine faced the day he joined the video platform, Vimeo, five years ago. “I walked into a database of 15 million users who had never... Read More

CRM, Marketing Cloud

Apr 27, 2018 By Brian Bergen

GDPR: What All Marketers Need to Know

Rumors around the European Union’s General Data Protection Regulation (GDPR) have turned into full-on rumblings in recent months, as the new rules go into effect in May. The EU regulation will affect how marketers across every business and industry interact with consumers. In practice GDPR will... Read More

Marketing, Marketing Cloud

Apr 23, 2018 By Megan Reynolds

Marketing Cloud April 2018 Release is Live!

The latest Marketing Cloud release went live on April 21‚ 2018. We’re excited to bring you features that empower marketers with deeper consumer insights and make it easier than ever to increase productivity, personalize interactions, and maintain a trusted connection with your customers. Learn more... Read More

Marketing Cloud, Marketing

Apr 19, 2018 By Michele Davolos

You Can't Spell Retail Without AI: How Stonewall Kitchen Maximizes Online Conversions (and Sales!) with AI

In the website Creative Portland, a non-profit agency supporting the arts in Portland, Maine, Ian Marquis described himself like this: “I make things. Sometimes practical. Sometimes beautiful. Always interesting.” Among the interesting things Ian makes are music (he’s got five independent albums to... Read More

Marketing, Marketing Cloud, Artificial Intelligence

Apr 13, 2018 By Kelsey Jones

Relationship (Marketing) Advice: How to Be a Brand People Fall In Love With

Relationships go through twists and turns, ups and downs, ebbs and flows. They take work and attention. This is true of every relationship, including those between brands and their consumers. Marketers can no longer (or at least rarely) depend on their product strengths alone to earn them a loyal... Read More

Marketing, Customer Journeys, Marketing Cloud

Apr 12, 2018 By Rob Garf

The Reality of Customer Experience: Overpromised and Underdelivered

The concept of ‘consumer experience’ has been such a hot topic of conversation for so long, you’d think that every brand is prioritizing customer-centricity and succeeding by delivering superior experiences. But you’d be wrong. In today’s shopping climate, retailers and brand leaders seem to... Read More

Marketing, Marketing Cloud, Retail

Apr 06, 2018 By Paul Cordasco

How to Make the Most of Your First-Party Data

There’s no question that leading marketers are driven by data. However, while Salesforce’s “State of Marketing” report says that the highest-performing marketers use DMPs as their most essential marketing technology, “only 23% of marketers are extremely satisfied with their ability to use customer... Read More

Marketing Cloud, Analytics, Marketing

Apr 05, 2018 By Kandice Carlson

You Can’t Spell Retail Without AI: How Retailers Make Every Experience Matter with AI-Powered Recommendations

From browsing online to seeing an Instagram ad to shopping at a local store, consumers have so many possible steps and micro-moments during the buyer journey. On top of that, many shoppers want ease, efficiency, and speed in every experience. Retailers, then, are constantly challenged to identify... Read More

Retail, Marketing, Marketing Cloud, Artificial Intelligence

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Salesforce Named One of the Best Places to Work in Indiana for the Third Year in a Row

How Lee Brine and the Vimeo CRM Team Started an Email Program From Scratch

GDPR: What All Marketers Need to Know

Marketing Cloud April 2018 Release is Live!

You Can't Spell Retail Without AI: How Stonewall Kitchen Maximizes Online Conversions (and Sales!) with AI

Relationship (Marketing) Advice: How to Be a Brand People Fall In Love With

The Reality of Customer Experience: Overpromised and Underdelivered

How to Make the Most of Your First-Party Data

You Can’t Spell Retail Without AI: How Retailers Make Every Experience Matter with AI-Powered Recommendations

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First