360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 08, 2018 By Ron Pereira

5 Tips to Optimize Retail Customer Journeys with Holiday Data

In the largest holiday shopping year ever, Salesforce recorded 10 billion data collection events through Marketing Cloud on Cyber Monday and nearly 62 billion during Cyber Week (November 21–27). That’s a lot of email opens, digital ad conversions, abandoned carts and more — all in one week. For... Read More

Customer Journeys, Data Management, Marketing Cloud, Holiday Readiness

Jan 05, 2018 By Kacy Ray

Why — and How — to Make the Shift from Promotional to Personal Content

Of the marketing leaders surveyed in Salesforce’s “State of Marketing” report, 68% are competing on customer experience. While it’s debatable what makes a good, or even perfect, customer experience, the core of this thought puts the customer at the center of all marketing strategies. In short, the... Read More

Content Marketing, Marketing Personalization, Marketing Cloud

Dec 29, 2017 By Jim Eup

Alm. Brand Masters the Digital Age at 225 Years Old

Danish insurance and banking institution Alm. Brand was founded in 1792. Today, the financial services group is flourishing in the age of the connected consumer. What’s the secret to such longevity — and adaptability? The company not only has a long history, but it's "mastering the digital... Read More

Financial Services, Marketing, Marketing Cloud, Digital Marketing

Dec 28, 2017 By Jim Eup

Personalized Email Marketing Journeys Drive Growth for AI-Powered Lending Platform Upstart

Does this sound familiar: A determined team of marketers needs more data to build up its email acquisition campaign, but the resources for a program upgrade just aren’t there. That’s no problem, the Trailblazers at Upstart told a crowd of insurance, banking, fintech, and wealth management... Read More

Financial Services, Marketing, Marketing Cloud

Dec 22, 2017 By Blake Miller

4 Essential Email Marketing Tips to Know for 2018

It’s been quite a year, full of challenges and exciting innovations. For email marketing in particular, we’ve seen a lot change in 2017. While “know your audience” and “be strategic” are always great tips, we wanted to give you some practical, actionable ways to revitalize your email marketing... Read More

Email Marketing, Marketing Cloud

Dec 21, 2017 By Megan Hostetler

Email Deliverability: Tips to Stay Off the Email Naughty List

This week, we’re looking at a topic we all care about as marketers: what happens to your marketing email after you hit send? Learn tips you need to make sure you keep off the email naughty list this holiday season. Tune into the full conversation and subscribe on Apple Podcasts, Google Play... Read More

Marketing, Marketing Cloud

Dec 19, 2017 By Matthew Hutchinson

5 Must-See Dreamforce Sessions for Health and Life Sciences Marketers

This year’s Dreamforce was jam-packed with sessions covering the latest health and life sciences marketing trends and technologies. Truth be told, it was impossible to take it all in. But no worries, we have you covered. Virtually every session is available on our Salesforce LIVE page. To get you... Read More

Marketing Cloud, Dreamforce, Events

Dec 18, 2017 By Regis Crawford

4 Tips to Revamp Retail Social Media Strategy for the Holiday Season and Beyond

Having a rock solid marketing strategy in place during the holiday commotion is a must, especially for retailers. The National Retail Federation (NRF) expects holiday sales to near $682 billion this year, a 3.6%–4% increase in holiday sales from last year. With such massive revenue opportunities,... Read More

Social Media, Retail, Marketing Cloud, Marketing

Dec 14, 2017 By Joanna Milliken

Introducing Distributed Marketing from Salesforce

More than ever, consumers expect seamless engagement from companies that is on-brand and personalized throughout their entire experience. That’s why 67 percent of marketing leaders say creating those connected customer journeys is critical to their success. However, for organizations with large... Read More

Marketing Cloud, Marketing, News

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

5 Tips to Optimize Retail Customer Journeys with Holiday Data

Why — and How — to Make the Shift from Promotional to Personal Content

Alm. Brand Masters the Digital Age at 225 Years Old

Personalized Email Marketing Journeys Drive Growth for AI-Powered Lending Platform Upstart

4 Essential Email Marketing Tips to Know for 2018

Email Deliverability: Tips to Stay Off the Email Naughty List

5 Must-See Dreamforce Sessions for Health and Life Sciences Marketers

4 Tips to Revamp Retail Social Media Strategy for the Holiday Season and Beyond

Introducing Distributed Marketing from Salesforce

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First