360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Mar 30, 2018 By Megan Hostetler

Building a Brand with Creative Copywriting

On the Marketing Cloudcast this week, we’ll look at how you can use copywriting to creatively break boundaries while building a brand. We talk to Pres Maxson and Ryan Felton, our lead copywriters at Salesforce, to learn about voice, tone, guidelines, messaging, collaborating on integrated teams,... Read More

Marketing Cloudcast, Marketing Cloud, Marketing

Mar 09, 2018 By Matthew Hutchison

How Digital Transformation in Healthcare Can Drive Better Patient Engagement

Like many industries, healthcare is undergoing rapid upheaval as a result of digital innovation. From the proliferation of mobile devices and wearables such as Fitbit, to the spread of online health information sites and telemedicine, to the growth of electronic health records and plethora of data... Read More

Marketing, Marketing Cloud

Mar 02, 2018 By Andy Simmons

How to Make AI a Reality at Your Company

Artificial intelligence is dominating marketing conversations these days. For all the chatter, many companies still haven’t made the leap toward investing in AI. According to the fourth annual “State of Marketing” report, about half of marketing leaders currently use AI in their organizations.... Read More

Marketing Cloud, Marketing, Artificial Intelligence

Mar 01, 2018 By Blake Miller

How to Build Smarter Email Journeys in 2018

In 2018, marketers will be looking for better and savvier ways to implement artificial intelligence into their email strategies so they can build smarter email journeys for their customers. Before we dive into how, let’s look at why marketers want to make email journeys smarter. Put simply,... Read More

Email Marketing, Marketing Cloud, Marketing

Feb 16, 2018 By Kandice Carlson

If the Shoe Fits: How Rack Room Shoes Switched to Salesforce Marketing Cloud and Saw 777 Percent ROI

It’s no secret: brick-and-mortar businesses have been struggling in recent years. This isn’t because people have stopped shopping in stores. In fact, 87% of shoppers say they have visited a retail store in the past month. What’s new is that these days, 56% of all in-store purchases are influenced... Read More

Retail, Marketing Cloud, Marketing, Customer Story

Feb 12, 2018 By Jason Perocho

Empower Your Partners to Provide Connected Marketing Experiences

Corporate marketers work tirelessly to build more dynamic methods of communication and provide exceptional customer journeys. Though corporate marketers can build a solid customer journey strategy for the larger corporation, they also need to ensure channel partners are using the strategy as well.... Read More

Marketing Cloud, Marketing Personalization, Marketing

Feb 09, 2018 By Kandice Carlson

Brand Consistency for Franchises? Distributed Marketing from Salesforce Makes it Possible

Seventy-five percent of consumers expect companies to provide a consistent experience across every channel. In fact, 52% of consumers are likely to switch brands if its communications are not personalized or relevant to them. Meeting these expectations can be a special challenge for companies that... Read More

Marketing Cloud, Retail, Marketing

Feb 08, 2018 By Jim Eup

How to Help Financial Advisors and Insurance Agents Deliver On-Brand Marketing Content

In the financial services industry, one chink in the armor of a customer journey can spell disaster. While corporate marketing teams develop and approve on-brand communications, financial advisors, insurance agents, and brokers don’t always follow suit. These people on the front lines, who aren’t... Read More

Marketing Cloud, Financial Services, Marketing

Feb 02, 2018 By Kelsey Jones

Marketing Cloud January 2018 Release is Live

The latest Marketing Cloud release went live on January 26‚ 2018. In this release, new features empower marketers with more personalization, enhanced productivity features, improved usability, and Einstein intelligence throughout the platform. Save your spot in our upcoming webinar on February 8,... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Building a Brand with Creative Copywriting

How Digital Transformation in Healthcare Can Drive Better Patient Engagement

How to Make AI a Reality at Your Company

How to Build Smarter Email Journeys in 2018

If the Shoe Fits: How Rack Room Shoes Switched to Salesforce Marketing Cloud and Saw 777 Percent ROI

Empower Your Partners to Provide Connected Marketing Experiences

Brand Consistency for Franchises? Distributed Marketing from Salesforce Makes it Possible

How to Help Financial Advisors and Insurance Agents Deliver On-Brand Marketing Content

Marketing Cloud January 2018 Release is Live

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First