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Jason Perocho
Jason Perocho is a Director of Product Marketing at Salesforce and a veteran of the U.S. Navy. He spends his time at Salesforce researching and evangelizing how businesses can use data to better engage customers or partners across all of their digital properties. In his spare time, he is an advocate and mentor for veterans wanting to start their careers in technology. Connect with him on LinkedIn.
I dislike broad generalizations, but it seems fair to say that every small business was created to help customers in some way — to create efficiency, to satisfy a need, or simply to spark joy. So what happens when your customers are unhappy with your product or service? How do you understand their...
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For companies that rely on partners to sell their goods or services, it’s often easy to overlook the value of digital channels for communicating with those partners regarding sales, service, and marketing.
While many still rely on a great-looking online portal to do the job, it’s simply not the...
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Corporate marketers work tirelessly to build more dynamic methods of communication and provide exceptional customer journeys. Though corporate marketers can build a solid customer journey strategy for the larger corporation, they also need to ensure channel partners are using the strategy as well....
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Today, Community Cloud launches Lightning Customer Community, delivering a rich and immersive experience to customers that can be branded, deployed, and adapted faster than ever before. This news represents not just an evolution in personal interaction, but a revolution in the way businesses build...
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What does it mean to deliver an exceptional customer experience? That question is extremely nuanced, which is why this is part two in a four-part blog series dedicated to best practices for enhancing your customer relationships. In part one, I discussed how the shift in customer expectations on...
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What does it mean to deliver an exceptional customer experience? That question is extremely nuanced, which is why this is part one of a four-part blog series dedicated to best practices for enhancing your customer relationships. It’s important for companies to realize that every customer...
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