360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 04, 2020 By Jessica Bergmann

How a 61-Year Old Family Company Overcame a Digital Deficit to Serve Guests in Moments That Matter

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. Pilot Flying J, one of the largest travel center... Read More

CEO, 360 Perspectives, Customer Story, Customer Engagement

Illustration of Codey, Astro, and Einstein

Nov 27, 2019 By Tiffany Tooley

Michelin Is Using Data to Build Better Customer Relationships and so Can You

Today, digital technology helps customers make decisions about how they want to engage with brands. Thanks to the Internet and changes in global trade, it’s easy to find products and parts from a variety of sources. However, these new ways of buying and selling have disrupted the manufacturing... Read More

Marketing, Marketing Cloud, Customer Story

Nov 06, 2019 By Anna Rosenman

How NOW TV Nearly Doubled Service Agent Engagement With Content

NOW TV, a streaming service from Sky, realized that its service agent portal needed to do a better job of presenting training and learning content. NOW TV connects customers in the UK and Ireland to their favorite TV, movie, and sports programming. And when customers have questions, a team of... Read More

Salesforce Ohana, Community Cloud, Customer Story

Nov 05, 2019 By Anna Rosenman

How to Personalize a Digital Experience for a Global Audience: Advice From a Manufacturer

You can configure, buy, and maintain your very own manufacturing robot with a little help from KUKA. Leaders at KUKA decided it was time to create a digital experience that better matched the wow-factor of its robots. Now, customers and integrators can do much more, much faster. Like what? Like... Read More

Community Cloud, Customer Story, Salesforce Ohana, Manufacturing

Oct 26, 2019 By Anna Rosenman

How to Win IT Buy-In for Better Digital Experiences

While email marketing still factors highly in many university marketing plans, the old “batch and blast” days are gone, replaced by more subscriber-centric strategies. Boston College is working towards creating better personalized digital experiences for the school’s many constituents, including... Read More

Customer Story, Digital Transformation, Marketing, Marketing Cloud

Oct 21, 2019 By Marta Lawrence

How Unified Data Helps Deliver for Pilot Flying J

With 750 locations in 43 states and 6 Canadian provinces, Pilot Flying J is the largest operator of travel centers in North America. Despite serving more than $850 million in food sales and pumping nine billion gallons of fuel each year, the Senior Director of Digital and Brand Marketing Tyler... Read More

Marketing, Marketing Cloud, Customer Experience, Customer Story, Marketing Personalization

Oct 17, 2019 By Matt Hart

POC Sports: Accelerating Growth From the Slopes to the Streets

Imagine barreling down a 3,000-foot mountain on skis at 80 miles per hour — and your main goal is to go faster. A crash at that speed would be dramatic, to say the least. That’s where POC Sports, a 15-year-old Swedish company, comes in. POC was founded with the mission of saving lives. Its first... Read More

Commerce, Commerce Cloud, Customer Story, Retail

Oct 12, 2019 By Sunil Rao

How Conagra Brands Became a Consumer-Centric Company

Conagra Brands has reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything. The 100-year-old company with a robust portfolio of food brands ranging from Hunt’s Tomatoes to Angie’s BOOMCHICKAPOP produces quality food that meets modern... Read More

Commerce, Consumer Goods, Customer Experience, Customer Story

Oct 06, 2019 By Jay Wilder

Measuring Brand Transformation With Land O’Lakes

Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual dairy farmers and agricultural retailers. Land O'Lakes today has a unique farmer-to-fork view of the food and agriculture businesses. But today’s changing consumer landscape... Read More

Customer Story, Data Management, Marketing, Marketing Cloud

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How a 61-Year Old Family Company Overcame a Digital Deficit to Serve Guests in Moments That Matter

Michelin Is Using Data to Build Better Customer Relationships and so Can You

How NOW TV Nearly Doubled Service Agent Engagement With Content

How to Personalize a Digital Experience for a Global Audience: Advice From a Manufacturer

How to Win IT Buy-In for Better Digital Experiences

How Unified Data Helps Deliver for Pilot Flying J

POC Sports: Accelerating Growth From the Slopes to the Streets

How Conagra Brands Became a Consumer-Centric Company

Measuring Brand Transformation With Land O’Lakes

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First