360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 06, 2020 By Karen Mangia

How to Differentiate Customer Success From Customer Support

What’s the best customer support experience you’ve ever had? Whether your interaction took place on the phone, via email, in person, or using social media, you’re likely to recall the experience as easy, fast, responsive, personalized, empathetic, or even effortless. Ultimately, the best support... Read More

Salesforce Ohana, Customer Success, Customer Experience

Customers shape Salesforce products on IdeaExchange

Jan 03, 2020 By Scott Allan

How Customers Shape Salesforce Products on the IdeaExchange

Growing up, I spent many afternoons in my grandma's living room, as she lived across from my school. Grandma was very involved in her community and would often have friends over for what she called "drink alongs." They discussed and debated a variety of topics, usually about how to... Read More

Customer Success, Salesforce Ohana, Customer Experience, Customer Engagement

Dec 31, 2019 By Laura Fagan

A Look Into the Future of Customer Experience [ SlideShare ]

In the last 20 years, more than half of Fortune 500 companies have either disappeared, gone bankrupt, or been acquired due to digital disruption. It’s with this landscape in mind that we recently created a new collection of key themes and trends that most inform the experience customers and... Read More

CRM, Customer Experience, Data Management, Digital Transformation, Omni-channel, Personalization, CEO

Dec 30, 2019 By Jennifer Sacks

How Salesforce Drives Customer-Led Innovation at Scale

I’m often asked, “What’s the difference between a fact and an insight?” While facts are specific pieces of information, they don’t necessarily tell you how to solve a problem or how to move forward on a great idea. Insights use data to act on facts, creating solutions that make ideas a reality. So,... Read More

Customer Experience, Customer Success, Best Practices, IT, Innovation, Platform

Dec 29, 2019 By Sophia Elson

Customer Relationship Management Trends to Watch for in 2020

Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018. Standing at the doorstep of the new decade, let’s examine where... Read More

Commerce, Customer Service, Customer Experience, Customer Journeys, Marketing, Research, Sales, CRM

Dec 19, 2019 By Sean Kennedy

Our Approach to Driving Healthcare Interoperability and Promoting Trust

We believe that a great care experience leads to increased trust, and that trust is the foundation from which healthcare practitioners can better engage patients. After all, research indicates that an engaged patient achieves better health outcomes. So, how does a company like Salesforce (better... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences, Providers

Dec 19, 2019 By Jennifer Hersom

How Bitty & Beau’s Coffee Built an Inclusive Business

As companies seek to place customers at the center of their business, they’re also learning what it means to become a more inclusive business. Our world is diverse, but too often we limit ourselves and others with unintended bias. In 2014’s “The Inclusion Imperative,” author Stephen Frost wrote,... Read More

Customer Service, Service Cloud, Equality, Customer Experience, Business as a Platform for Change

Dec 16, 2019 By Sophia Le

How to Launch a Messaging Program for Your Business

Today’s customers already use messaging apps to communicate with friends and family, with more than four billion monthly active users on the top three messaging apps: WhatsApp, WeChat, and Facebook Messenger. In business, they want the same level of connectivity on preferred channels to make... Read More

Customer Service, Apps, Customer Experience, Mobile

Dec 13, 2019 By Gary Brandeleer

Mobile Workers Represent Your Brand: Here’s How to Empower Them

In the world of field service management, face-to-face service is mission-critical. In fact, it’s a leading competitive differentiator. When customers require in-person service for routine machine maintenance or to fix equipment, mobile workers bridge the divide between your company and your... Read More

Customer Service, Service Cloud, Mobile, Customer Experience

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Differentiate Customer Success From Customer Support

How Customers Shape Salesforce Products on the IdeaExchange

A Look Into the Future of Customer Experience [ SlideShare ]

How Salesforce Drives Customer-Led Innovation at Scale

Customer Relationship Management Trends to Watch for in 2020

Our Approach to Driving Healthcare Interoperability and Promoting Trust

How Bitty & Beau’s Coffee Built an Inclusive Business

How to Launch a Messaging Program for Your Business

Mobile Workers Represent Your Brand: Here’s How to Empower Them

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First