360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 06, 2020 By Drew Moldenhauer

Manufacturing Leader 3M Taught Thousands of Field Reps to Learn From Inside Sales — Here's How

In the early days of COVID-19, I noticed something I’d never seen before on our sales team: field reps reaching out to inside sales reps, asking them for tips on selling – especially related to building remote customer relationships and video conferencing. I’m the inside sales technology leader at... Read More

Digital Transformation, Sales, Leading Through Change, CRM, Customer Story

Apr 23, 2020 By Andy Moldenhauer

PPE to the People: How 3M Is Managing Sales Teams From Home

3M, a Salesforce customer, wrote this article. The last month at work has been one of the most challenging and rewarding of my career. That’s because I lead customer relationship management (CRM) at 3M. As the major producer of single-use N95 respirator masks, hospital cleaning solutions, and other... Read More

Digital Transformation, Sales, Sales Cloud, Leading Through Change, Strategy, CRM, Guest Blog

Feb 13, 2020 By Noah Kravitz

Why Your SMB Should Care About Clean Data

Have you ever been asked if your small business keeps its data clean? Does your small business keep its data clean? This question may leave you wondering: What exactly is clean data, and why does it matter? Clean data — or data and records that are free of inaccuracies, duplications, and blanks —... Read More

Small Business, Startups, Data Management, CRM

Jan 28, 2020 By Taylor Price

New Research: Is CRM the Secret to Connecting Your Business Silos?

It’s fiscal year planning time, and as the departmental leader, you’re eager to invest in new technology to improve customer experience metrics and performance for your team. There’s immense pressure to deliver quickly, so involving other departments isn’t an option right now, but you’ll be sure to... Read More

Customer Engagement, CEO, CRM, Leadership Insights, Research, 360 Perspectives

Dec 31, 2019 By Laura Fagan

A Look Into the Future of Customer Experience [ SlideShare ]

In the last 20 years, more than half of Fortune 500 companies have either disappeared, gone bankrupt, or been acquired due to digital disruption. It’s with this landscape in mind that we recently created a new collection of key themes and trends that most inform the experience customers and... Read More

CRM, Customer Experience, Data Management, Digital Transformation, Omni-channel, Personalization, CEO

Dec 29, 2019 By Sophia Elson

Customer Relationship Management Trends to Watch for in 2020

Customer experience expectations are on an upward trajectory, and the stakes are high for companies. In 2019, 84% of customers said the experience a company provides is as important as its products and services — up from 80% in 2018. Standing at the doorstep of the new decade, let’s examine where... Read More

Commerce, Customer Service, Customer Experience, Customer Journeys, Marketing, Research, Sales, CRM

Modernize Your Partner Relationship Management System

Dec 11, 2019 By Andrew Witherspoon

How to Manage All Aspects of Your Partner Ecosystem

Forrester estimates that across all industries, businesses bring in 35% of their revenue from indirect sales, and that 75% of world trade flows through indirect channels. Businesses everywhere rely on a network of channel partners to sell and service their products, expand their footprint, identify... Read More

Commerce, Manufacturing, CRM, B2B Commerce, Partners

illustration of astro in a medical office

Oct 22, 2019 By Mike Luessi

Why CRM in Healthcare and Life Sciences Makes Sense

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. CRM software is centered around transforming the... Read More

CEO, CRM, Digital Transformation, Health Cloud, Healthcare & Life Sciences, Medical Devices and Diagnostics, Pharmaceuticals

Oct 21, 2019 By Tammy Chan

Start Your Dreamforce ‘19 Journey at the Customer 360 Experience

Dreamforce ‘19 will be bigger and better than ever, but with 2,700+ sessions and workshops, 50+ visionary keynotes, four days of jam-packed inspiration and innovation, and shiny objects galore, where should you start your journey? As you plan your week of learning and fun, make sure the Customer... Read More

CEO, CRM, Customer Experience, Customer Success, Dreamforce

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Manufacturing Leader 3M Taught Thousands of Field Reps to Learn From Inside Sales — Here's How

PPE to the People: How 3M Is Managing Sales Teams From Home

Why Your SMB Should Care About Clean Data

New Research: Is CRM the Secret to Connecting Your Business Silos?

A Look Into the Future of Customer Experience [ SlideShare ]

Customer Relationship Management Trends to Watch for in 2020

How to Manage All Aspects of Your Partner Ecosystem

Why CRM in Healthcare and Life Sciences Makes Sense

Start Your Dreamforce ‘19 Journey at the Customer 360 Experience

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First