Feb 27, 2018 By Michelle Roberts

Video: Customers Buy Experiences, Not Digital Transformations

Investing in technology to inspire creativity. “I think people have been lost in this technology revolution.” Jacob Johnson is the CEO of PREM Group. The Portland-based commercial real estate company has partnered with Salesforce to incorporate predictive analytics. Johnson says the tools are... Read More

Customer Experience, IT, Leadership, Artificial Intelligence

Feb 26, 2018 By Ziad Fayad

5 Tips for Successful Analytics Trailblazing

Over the last year, I have been very fortunate to meet more than a thousand Salesforce Einstein Analytics customers who have attended Analytics Customer Campfires around the world. Listening to customers’ use cases and empowering our Analytics Trailblazers while sharing the product team excitement... Read More

Analytics Cloud, IT, Artificial Intelligence

Feb 13, 2018 By Emily Stanford

Marc Benioff on Leading with Trust at the New Work Summit

Marc Benioff, chairman, and CEO of Salesforce, took the stage at The New York Times' New Work Summit to share his insights on the evolving role of today's chief executive and the importance of leading with trust. Check out the full video of the session below. VIDEO: Marc Benioff on leading with... Read More

Leadership, IT, Innovation, Artificial Intelligence

Feb 09, 2018 By Nick Johnson

Experts Examine AI’s Ripple Effect, from Education to Ethics

In the tech space, we have discussions about artificial intelligence (AI) and emerging technologies every day. But there’s a whole world of people (namely 4.1 billion who don’t even have internet access yet) who are unaware of technology’s reach and the vast opportunities it creates. As creators,... Read More

Innovation, IT, Leadership Insights, Artificial Intelligence

Feb 05, 2018 By Nick Johnson

Kaiser Permanente CEO on the Future of Care and Medicine

Consumers Prefer Chatbots for Quick Communication with Brands

The new consumer mandate is speed, and a brand new joint project between MyClever, Drift, Salesforce, and SurveyMonkey Audience has just found chatbots as fulfilling this very need. In the State of Chatbots 2018 research, it was found consumer feel chatbots are 35% better at answering both quick, and complex questions than applications.... Read More

Commerce, Retail Insights, Artificial Intelligence

Jan 31, 2018 By Lynne Zaledonis

3 Sales Trends to Watch in 2018

I’ve worked in the worlds of sales and CRM for over 17 years. The biggest difference between the first and second halves of that timeframe is, undoubtedly, the rate of change. In 2000, smart selling might have meant leaving better voicemails. Back then, millennials were still chatting on AIM and... Read More

Sales, Innovation, Artificial Intelligence

Jan 31, 2018 By Jon Suarez Davis

A Deep Dive into the 5 Trends Shaping Marketing in 2018

Yesterday morning, Adweek published my piece on the trends that’ll propel marketers forward in 2018. You’ll often see many articles like this at the beginning of a new year, but some of them read more like imaginative guesses or wishful speculation rather than insights you can walk away with. We’re... Read More

Digital Marketing, Digital Advertising, Marketing, Marketing Cloud, Artificial Intelligence

Jan 31, 2018 By Shrestha Basu Mallick

How Salesforce Trailblazers Use AI to Optimize Pricing

Even in Salesforce's humble beginnings, what set it apart as a company was its commitment to put advanced software into the hands of everyday business users who could use the software as easily as ordering a gift on Amazon. Salesforce was founded on the premise that customers wouldn’t have to... Read More

IT, Artificial Intelligence

Salesforce.com

Artificial Intelligence

How The Future of AI Will Impact Business

Video: Customers Buy Experiences, Not Digital Transformations

5 Tips for Successful Analytics Trailblazing

Marc Benioff on Leading with Trust at the New Work Summit

Experts Examine AI’s Ripple Effect, from Education to Ethics

Kaiser Permanente CEO on the Future of Care and Medicine

Consumers Prefer Chatbots for Quick Communication with Brands

3 Sales Trends to Watch in 2018

A Deep Dive into the 5 Trends Shaping Marketing in 2018

How Salesforce Trailblazers Use AI to Optimize Pricing

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