The total estimated buying power of the U.S. adults with diverse gender identities and sexual orientations was $917 billion in 2015 according to Witeck Communications. This community, which includes myself, represents a huge opportunity for your business (and that’s not even counting our allies). In order to convert us into lifelong customers you must demonstrate your ability to solve for our wants and needs at every touchpoint. Each one of your customers is unique, and they expect your CRM to reflect that.

Before we become customers, you must show us you support our fight for equality. When we do make the decision to trust you with our financial investments, healthcare, and personal shopping, we expect inclusive experiences across sales, marketing, and customer service interactions. Give us that, and we will be customers for life.

At Salesforce, equality is one of our core values. We sponsor Pride across the globe to make sure the entire #SalesforceOhana knows we support equality for all (Join the webinar!). At Dreamforce this year, Outforce invites you to continue this conversation on cultivating equality in the workplace and addressing unconscious bias in your CRM in three ways:

1. Attend the breakout sessions in the Equality track:

Outforce: Apply Gender Inclusive Practices to Acquire and Retain Customers

The visibility of transgender and gender non-conforming folks has exploded in recent years, making it crucial for all organizations to be cognizant of gender inclusivity. Learn how to use Salesforce to create equality for all using CRM best practices across the entire customer journey.

Outforce: Navigating Diversity in the Age of The Customer: A Rainbow side Chat

Understand how identity shapes the experience consumers have with a business so you can better sell, market, and service in the progressing physical and digital worlds. Dr. Vivienne Ming and Miss Angelica Ross share what each has learned about building inclusive tech, with the lens of both an end-consumer and a business owner.

2. Join the conversation in the Success Community

Join the Outforce group in the Success community to get the latest updates during dreamforce. We invite live viewers to join the conversation to collaborate and exchange ideas on fostering diversity and inclusion for LGBT employees and customers in your workplace.

3. Network and give back at Camp Outfierce

Grab your glamping gear and get ready for some fun and community at Camp Outfierce! Outfierce is Dreamforce's 6th annual LGBTQAI party, and this year's honored nonprofit beneficiary is The Trevor Project. The night will feature fierce music, festive cocktails, and a few surprises. Get your ticket today!

Join our webinar to see how we use our technology to sponsor Pride celebrations across the globe.