Kyle Graden

Jun 14, 2016 By Kyle Graden

Mobile Ate the World, and Google and Facebook are Eating Mobile

As I walked to the grocery store with my friend the other day, he pointed how glued I was to my smartphone. I “obviously” had to check the Facebook notifications on the live video I created earlier in the day, only to get distracted by the latest posts on my feed. But as soon as I put my phone in... Read More

Advertising, Marketing, Marketing Cloud, Mobile, Social Media

May 25, 2016 By Kyle Graden

3 Trends You Need to Know for Your Mobile Advertising Strategy

Seeing people with their eyes glued to something as they go about their day isn't new, but these days that something is the screens of their smartphones. Perhaps they are checking their email, browsing social media for the latest news, or searching for deals on their favorite shopping app. Today... Read More

Advertising, Marketing, Marketing Cloud, Mobile

May 06, 2016 By Kyle Graden

2 Philanthropic Ways #CNX16 is #OpenForService to All Marketers

On May 10-12, the Salesforce Marketing Cloud will host thousands of digital marketers in Atlanta for Salesforce Connections 2016 and we encourage marketers of all backgrounds to attend. Whether you manage email or advertising, identify as transgender or cisgender, or are one of our amazing... Read More

Marketing, Digital Marketing, Events

Apr 27, 2016 By Kyle Graden

Highly Targeted, Seamless Advertising Experiences are the Future

We are in the age of the customer, where consumers want their data protected while expecting digital advertising to be relevant to them. Marketers are connecting with their customers in a whole new way activating CRM to deliver personalized advertising at scale. Data shows that CRM-targeted ads... Read More

Advertising, Marketing, Marketing Cloud

Apr 14, 2016 By Kyle Graden

Focus on the Data that Drives Results for Your Cross-channel Campaigns

As a modern marketer, you email your customers, post to social channels, and buy ads to promote your latest and greatest offers. But how do you coordinate these channels? Do you critically think about who you do (or do not) reach on each channel? We share three data-packed advertising insights that... Read More

Advertising, Marketing

Mar 22, 2016 By Kyle Graden

Why the Shift to Digital Improves Ad Targeting

All generations have adopted digital methods to connect with their family and friends, accomplish routine tasks, and shop for their favorite products, among many other activities. With so much digital activity occurring, there is a lot of data being created by each user which advertisers can use to... Read More

Advertising, Marketing, Marketing Cloud

Mar 04, 2016 By Kyle Graden

CMOs Focus Budgets on Digital Advertising, Custom Audience Targeting, Video

Last week, Salesforce announced that Q4 2015 revenue for the Salesforce Marketing Cloud grew 31% growth to $184 million. More and more advertisers use CRM data and automation to power marketing and ad-buying at scale, and this is reflected in the growth of digital marketing budgets for CMOs across... Read More

Advertising, Marketing, Marketing Cloud, Social

Mar 03, 2016 By Kyle Graden

How Salesforce Demonstrates Learnings from the Lesbians Who Tech Summit

Last week kicked off the annual Lesbians Who Tech Summit in San Francisco, bringing together over 1,500 lesbian, bisexual, transgender, and queer and women of color and their allies from across all areas of technology. This year’s summit had a unique focus on space, science, and hardware. At the... Read More

Cloud, Leadership

Feb 25, 2016 By Kyle Graden

Facebook Video Ad Completion Rates Varies Widely by Country

Using video in your ad creative is a compelling way to tell a story or to show your newest line of products to your audience. Video advertising works for direct response, like downloading a mobile app to make online banking easier, and for brand awareness campaigns to boost brand recall or increase... Read More

Marketing, Marketing Cloud, Advertising, Social