Kyle Graden

Feb 19, 2016 By Kyle Graden

Programmatic Video and Twitter Ad Spend Move Toward Identity-Based Advertising

In your planning meetings for determining your media budgets for the quarter, you may have run into the following common questions: Buying ads programmatically is not a new concept, but have marketers adopted this method for video? Twitter has been making headlines recently; is it still a good... Read More

Advertising, Marketing, Marketing Cloud, Social

Feb 05, 2016 By Kyle Graden

Super Bowl 50 Could Be A Record Year for Digital Ad Impressions

On February 7, San Francisco will host the 50th Super Bowl game, but viewership of the game is taking place on more channels than the traditional TV, namely digital live stream on mobile and desktop. This week we share results from the 2016 AFC Championship game ahead of what could be a record year... Read More

Marketing, Marketing Cloud, Advertising, Social

Jan 28, 2016 By Kyle Graden

Deep Linking Mobile App Ads Drives Engagement and Revenue

There are a lot of mobile apps out there. Craving fast food? There’s an app for that. Want to stream movies on your smartphone? There’s an app for that. Want to measure your sleep quality? Yes, there’s even an app for that! With so much competition in the market, getting your audience to install... Read More

Advertising, Marketing Cloud, Marketing, Social

Jan 22, 2016 By Kyle Graden

3 Ways to Increase Your Ad Effectiveness

As a savvy advertiser, you have many targeting options available across various platforms, but ultimately you want to find the audience that will deliver the best results for your business objectives, at the lowest cost. To do that, you need to test various audience segments, launch timely... Read More

Marketing, Marketing Cloud, Advertising, Social

Jan 14, 2016 By Kyle Graden

2015 Was the Landmark Year for Reaching People, Not Things

There has been a major evolution in how we target ads and last year shows just how prevalent that evolution will be in years to come. I’m talking about the move beyond cookies to using data to personalize advertising for each individual person, no matter what device or app they use. There is a huge... Read More

Marketing, Marketing Cloud, Advertising, Social Media

Dec 18, 2015 By Kyle Graden

Reach Smartphone Users With Shorter Videos

Smartphones have expanded the channels that marketers and advertisers can use to reach and engage their customer and prospects. This week’s #AdvertisingInsights focuses on mobile devices, specifically highlighting: digital video ad share by content length and device in the U.S., Twitter for driving... Read More

Advertising, Marketing, Marketing Cloud, Mobile

Nov 24, 2015 By Kyle Graden

Smart Advertising Segments by Geography, Demographic, and Time of Year

Regardless of where your office is located or how much experience you have in the advertising industry, modern advertising technology allows you to reach your connected customers wherever and whenever and stay within your budget. This week’s #AdvertisingInsights examines trends in ad expenditure... Read More

Advertising, Marketing, Marketing Cloud

Nov 12, 2015 By Kyle Graden

Facebook is the Mobile App Advertising Paradise

Supercharge your mobile advertising by leveraging Facebook’s massive mobile user base of monthly active users and being mindful about when to run app re-engagement campaigns. We also share shopping habits among France’s digital buyers in this week’s roundup of #AdvertisingInsights. Last week... Read More

Marketing, Marketing Cloud, Social, Social Media, Advertising

Oct 28, 2015 By Kyle Graden

Advertising Insights: Global Trends for Ad Revenue, Mobile Commerce, Programmatic Spend

Get your fix of global advertising trends in this week’s advertising insights blog. See how digital advertising revenue rises and falls throughout the year in the U.S. while continuing to grow overall, the share of mobile commerce transactions among retailers in Western Europe, and the dramatic... Read More

Marketing, Marketing Cloud, Social, Social Media