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Chris Jacob
Chris Jacob is responsible for Salesforce's overall Marketing Cloud platform product marketing as well as thought leadership to inspire marketers to be more holistic in their thinking. Connect with him on Twitter @cgjacob or LinkedIn.
This past year has been a landmark one for brands and marketers that put the customer at the heart of their digital advertising efforts. With global digital advertising revenues set to grow to $229 billion in 2017, the stakes for brands to get this right is only getting higher.
To put that $229...
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2016 was a year of transformation in the advertising industry, as well as in digital marketing overall. Amazon Echo sales surged to the 5-10M range with the phrase “Hey Alexa …” becoming mainstream in pop culture and Artificial Intelligence increasingly playing a practical and visible role in...
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It’s Q4 for most salespeople and often the biggest quarter of the year. It can be the difference between lots of money and a great end of year season with the family, or in the worst cases, hunting for a new role at the start of the new year for missing a target.
The secret to a great Q4 sales...
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The lifeblood of most B2B companies is managing the customer journey--bringing new prospects into their world and finding the best ways to qualify and then nurture them towards the final close. It is not a hyperbole to say that for many, particularly B2B and financial services companies, that if...
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2014 was the year that organizations embraced social advertising as a significant marketing channel, alongside other major channels like TV and Search. The IAB reported in 2014 that mobile advertising powered largely by the growth in areas like Facebook surpassed Display ads as the second...
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In 2011, smartphones for the first time outsold desktop computers globally, which was a significant milestone in the digital era. And we have noted the trend recently with mobile app engagement, but it is worth repeating given its fundamental effect to the way all brands and those that manage their...
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