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May 03, 2021 By Roula Psomiadis

How a Sizzling Omni-Channel Transformation Saw Barbeques Galore Become One of Australia’s Coolest Retailers

Read how Barbeques Galore’s fresh and clever omni-channel approach has delivered a winning customer and brand experience around an Aussie icon – the BBQ.... Read More

Customer Engagement, Customer Experience, Retail, Trailblazer Story

Apr 07, 2021 By Salesforce

Relive The Highlights From 3 Salesforce Live: A&NZ Episodes

Did you miss any of the action from the Salesforce Live: A&NZ retail and consumer goods, finserv or sales episodes? Don’t worry – we’ve got all the highlights here, plus info on where you can tune in to learn more.... Read More

Customer Success, Digital Transformation, Future of Work, Customer Engagement, Customer Experience, Financial Services, Financial Services Cloud, Retail, Sales, Sales Cloud, Consumer Goods

Mar 23, 2021 By Roula Psomiadis

Why the Salesforce/Australian Retailers Association Partnership Is Big News

Our new strategic partnership with Australian Retailers Association creates the potential for retailers to deliver exactly what their customers need and want during a very challenging period. Roula Psomiadis, Sales Director - Retail & Consumer Goods, Salesforce, explains why this is so important.... Read More

Retail, Retail Insights, Partner

Mar 17, 2021 By Salesforce

Triple Digit Growth In The Digital Retail Era: The Retail Trends Accelerating Growth

Salesforce’s Director, Retail Industry Strategy, James Johnson looks at how the most successful retailers capitalised on changing trends ahead of the Retail and Consumer Goods Trailblazers Episode at Salesforce Live: Australia & New Zealand on 1 April.... Read More

Consumer Goods, Retail, Retail Insights, Salesforcetour, Customer Success, Customer Experience

Nov 26, 2020 By Salesforce

How Aussie Retail Leaders Have Prepared for the Holiday Shopping Season

COVID-19 drove more shopping online, and this trend is likely to continue in the holiday season. Here’s how businesses can make the most of online retail opportunities.... Read More

Ecommerce, Retail, Retail Insights, Sales, Omni-channel, Customer Experience, Artificial Intelligence

Oct 22, 2020 By Matt Marcotte

What To Do (And Avoid) In Your Holiday Retail Messaging

Ensure customers receive the right messaging from you this holiday season with our list of do’s (and don’t’s!)... Read More

Email Marketing, Marketing, Retail, Digital Marketing, Social Media Marketing, Social Media

Jul 20, 2020 By Salesforce

Innovation, Personalisation, Resilience: Keys to Accelerating in the Novel Economy

Size used to matter. Now, speed is everything. At Salesforce Live for Retail and Consumer Goods last week, we heard that the future is innovation, personalisation and agility. Here are the highlights.... Read More

Retail, Retail Insights, Consumer Goods, Innovation, Digital Transformation

Jul 06, 2020 By Brian Solis

The Future Of Retail: Behavioural Change In The Novel Economy

The pandemic has fast-tracked the digitisation of consumers, and now brands have to catch up. The relationship between humanity and digital needs to be stronger in ways most organisations haven’t ever thought of before – and it all starts with focusing on what matters to your customer.... Read More

Consumer Goods, Retail, Retail Insights

Jun 29, 2020 By Salesforce

How TOMS Drives Impact and Engages Shoppers With Social

Staying at home has meant more time on social media and less time in shoes. Iconic footwear brand and pioneer of enterprise 1-for-1 programs TOMS listened to its audience, finding an opportunity to increase impact and brand relevance.... Read More

Consumer Goods, Retail, Social Media, Social Media Marketing, Social, Leading Through Change

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