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Sep 05, 2017 By Paul Greenberg

Why an omnichannel CX needs to be a retailer’s top priority

Savvy retailers are creating easy, omnichannel experiences, and customers expect this great CX everywhere.... Read More

Retail, Online Marketing, Marketing, Advertising

Aug 21, 2017 By Nancy Georges

What motivates a potential customer to choose your brand?

Today’s customer has high expectations when choosing a brand. Learn how to deliver the right experience to meet these needs.... Read More

Retail, Marketing, Customer Experience, Customer Journey, Customer Service

Aug 11, 2017 By Mark Cameron

The Australian shopper has never had so much power

As the retail sector evolves, the average customer's expectations are changing too. To stay ahead of the curve, businesses need to adapt.... Read More

Retail, Research, Customer Experience, Guest Blog

Jul 24, 2017 By Salesforce

The importance of personalisation in retail marketing

In a world of increasingly dynamic retail interactions, personalisation is key for marketers to connect with the omnichannel shopper. ... Read More

Marketing, Retail

Jul 21, 2017 By Salesforce

How to turn smartphone shoppers into buyers

Customers will soon place more orders on their phones than any other device. The smartphone shopper is becoming too powerful to ignore.... Read More

Retail, Customer Experience, Customer Journey

May 12, 2017 By Salesforce

How to improve retail customer experience with AI

With AI, bricks and mortar retailers can offer next-level customer experience — and give their revenue a serious boost.... Read More

Retail, Marketing, Customer Experience

Mar 15, 2017 By Salesforce

How to capture your omnichannel shoppers

To turn your omnichannel shopper into a buyer, you need to change. We’ve spoken to retailers around the world to find out what the best are doing.... Read More

Retail, Marketing

Feb 24, 2017 By Salesforce

Influencer Marketing: Everything you need to know

For retailers and brands, influencer marketing is a no brainer, but there’s more to it than having a teen arrange food or makeup and share it on Instagram.... Read More

Marketing, Retail

Feb 26, 2016 By Salesforce

How Retail Can Adapt and Survive in the Age of the Shopper

“In the “Year of the Customer,” retailers that truly embrace omni-channel strategies across the entire organizational ecosystem will win over the increasingly selective, bargain-focused shopper who doesn’t care how they get their items or where they come from ... Read More

Retail

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