Nov 09, 2021 By Brian Solis

Welcome to the New Era of Business Innovation: Service as a Connected Experience

If you missed Telstra’s session at Dreamforce 2021, don't worry. Brian Solis sat down with Telstra’s Karen Hughes to hear why service is a connected experience.... Read More

Service, Service Cloud, Customer Experience, Customer Service, Customer Story, Digital Transformation, Trailblazer Story

Nov 01, 2021 By Brian Solis

Purpose Over Promotion – Why Empathetic Marketing Will Dominate the Customer Experience

Digital evangelist Brian Solis explores the challenges brands and marketers face in the post-pandemic environment and how to connect empathetically with Generation Novel whose demands include new levels of authenticity, trust and digitisation.... Read More

Digital Transformation, Customer Experience, Marketing, Thought Leadership

May 24, 2021 By Brian Solis

How Generation Novel Is Driving a New Era of Customer Service Experience

Brian Solis shares how the emergence of Generation Novel has both accelerated the drive toward digital transformation and modified it. Here he explains why learning what makes Gen N tick should be the number one priority of customer service professionals.... Read More

Customer Service, Customer Experience, Digital Transformation, Service, Service Cloud

Jul 06, 2020 By Brian Solis

The Future Of Retail: Behavioural Change In The Novel Economy

The pandemic has fast-tracked the digitisation of consumers, and now brands have to catch up. The relationship between humanity and digital needs to be stronger in ways most organisations haven’t ever thought of before – and it all starts with focusing on what matters to your customer.... Read More

Consumer Goods, Retail, Retail Insights

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Brian Solis

Welcome to the New Era of Business Innovation: Service as a Connected Experience

Purpose Over Promotion – Why Empathetic Marketing Will Dominate the Customer Experience

How Generation Novel Is Driving a New Era of Customer Service Experience

The Future Of Retail: Behavioural Change In The Novel Economy

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