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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Oct 05, 2022 By Salesforce

Asahi and Metcash Rethink B2B Commercial Excellence

Leaders from Metcash and Asahi Beverages share how they improved their supply chain relationships. ... Read More

Retail, Commerce

Sep 01, 2022 By Jo Gaines

How Brand Purpose in Retail Experiences Became a Customer Priority [New Research]

New research shows customers now expect brands to walk the talk when it comes to the values they stand by. Salesforce’s Jo Gaines shares three ways to show commitment to a greater purpose.... Read More

Customer Engagement, Customer Experience, Retail, Research

Aug 31, 2022 By Joshua Sparks

Weaving the Way to Net Zero: How M.J. Bale Drives Success Through Purpose and Profit

Ready to commit to a more sustainable future? Check out M.J. Bale’s tips for how retail brands can operationalise sustainability and overcome stakeholder resistance.... Read More

Retail, Business as a Platform for Change, Consumer Goods

Aug 18, 2022 By Salesforce

Three Retail and Consumer Goods Trends You Need to Be Across

At our latest Retail and Consumer Goods summit, we discussed three ways retailers can stay ahead of the curve, embrace omni-channel experiences and earn their customer’s loyalty.... Read More

Consumer Goods, Retail, Retail Insights

Aug 16, 2022 By Salesforce

Lorna Jane's Three-Step Approach to Achieving Global Business Growth at Scale

Here's how Lorna Jane hit two of its biggest sales days in its 30-year history by partnering with Salesforce to achieve global business growth.... Read More

Retail, Customer Story, Customer Engagement, Ecommerce

Mar 28, 2022 By Salesforce

How to Communicate Supply Chain Issues to Your Customers

Most retailers have struggled with supply chain delays over the past two years. So, what exactly is causing the delays and how can retailers keep their customers informed?... Read More

Retail, Retail Insights, Consumer Goods, Ecommerce

Mar 16, 2022 By Salesforce

What Is ‘Phygital’? 4 Examples of Trailblazers Getting It Right

Phygital is a relatively new business strategy that blends the physical and the digital. But what exactly does that mean and how can harnessing the phygital benefit your business? The answers can be found in these four Trailblazer success stories.... Read More

Digital Transformation, Retail, Commerce

Sep 30, 2021 By Salesforce

Dreamforce to You Industries Summit 2021: 8 Best Moments

We wrapped up the main insights from industry experts such as Australian Retailers Association CEO Paul Zahra, innovator and entrepreneur Mark Bouris and local Trailblazers during the Dreamforce to You Industries Summit.... Read More

Dreamforce, Events, Consumer Goods, Financial Services, Retail

Sep 16, 2021 By Paul Zahra

Australian Retailers Association’s CEO on the Retail Industry’s Silver Lining

Retail is being challenged to evolve by the day, as is the relationship between company and consumer. Australian Retailers Association CEO Paul Zahra shares his thoughts on how the industry is keeping up.... Read More

Retail, Retail Insights

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