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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Nov 25, 2020 By Salesforce

How REA Group Built Its New Sales Strategy Around Data

The latest State of Sales report reveals 85% of sales professionals agree sales ops is becoming increasingly strategic. You need only look at the REA Group’s success story to see why.... Read More

Sales, Sales Strategies, Research, Digital Transformation, Analytics

Nov 19, 2020 By Salesforce

Infographic: Why Sales Ops Is Becoming More Strategic

With 85% of Australia and New Zealand professionals agreeing that sales ops is becoming increasingly strategic, we look at what has changed in the past year that has seen them become the new sales hero.... Read More

Sales, Sales Cloud, Research, Digital Transformation, Infographics, Sales Strategies

Nov 11, 2020 By Vala Afshar

New Research: 15,600 Customers Want Trust, Empathy and Reimagined Digital Experiences

We asked more than 15,000 consumers and business buyers about the customer experience they expect now. Here, Vala Afshar shares highlights from the research and how businesses can deliver by reimagining customer engagement.... Read More

Customer Engagement, Customer Experience, Digital Transformation, Research

Nov 05, 2020 By Rudi Khoury

How Empowerment and Ownership Enabled Fisher & Paykel to Redefine Its Approach to Sales

When industry disruption hits, should sales leaders wait and see what happens, or lean into change? Fisher & Paykel Executive VP – Customer Experience Rudi Khoury shares how leaders can create a culture that supports growth in even the most uncertain times.... Read More

Trailblazer Story, Sales, Research, Ecommerce, Customer Experience, Customer Story, Marketing

Oct 13, 2020 By Salesforce

How to Fuel Growth Marketing With Data Insights

We spoke with 1,000 marketing leaders about how they’re responding to the new growth mandate, the challenges they’re facing with data integration and analysis, and more.... Read More

Marketing, Analytics, Research

Oct 08, 2020 By Ian McAdam

It’s Time for Sales Leaders to Rethink How They Lead

The State of Sales Report revealed many sales reps are struggling with the transition to their new sales environment. Here, Ian McAdam shares how sales leaders can help their teams adapt to their new way of working.... Read More

Sales, Research, Sales Strategies, Leadership Insights, Digital Transformation, Leadership

Sep 30, 2020 By Salesforce

4 Sales Trends Changing the Way You Work

The fourth edition of the State of Sales report reveals key sales trends helping sales professionals recover and grow. Here, we recap the top four findings.... Read More

Sales, Sales Cloud, Research, Digital Transformation, Future of Work

Sep 15, 2020 By Pip Marlow

How Business Leaders Can Help Combat the Climate Crisis

In the keynote address to the SMH Sustainability Summit 2020, Pip Marlow explained why the environment is a critical stakeholder and how leaders can empower climate action.... Read More

Sustainability, Business as a Platform for Change, News, Research, Salesforce Culture, CEO

State of Marketing 2014-2020: four years of marketing trends

Aug 21, 2020 By Salesforce

State of Marketing 2016-2020: four years of marketing trends

We’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.... Read More

Marketing, Artificial Intelligence, Infographics, Research

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