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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Aug 07, 2020 By Stephanie McCredie

Account-Based Marketing: Automation, Roles and More

Nine out of 10 B2B marketers have an account-based marketing program, and 65% of those in Australia and New Zealand are less than five years old. Here, we’re sharing insights into ABM budgets, cross-functional collaboration, and the roles and team structure that make ABM work.... Read More

Research, Account-Based Marketing, Collaboration, Marketing, Marketing Automation, Infographics

Jul 07, 2020 By Salesforce

Infographic: In Marketing, Can We Achieve What We Can’t Measure?

ANZ marketing leaders shared their insights for the latest State of Marketing report – and told us their top priorities, metrics and more.... Read More

Marketing, Research, E-Books, Infographics

Jun 22, 2020 By Salesforce

Infographic: The True Cost of Technology

The APAC Employee Engagement Report provides critical insights to help IT and people leaders accelerate growth. The findings demonstrate that while technology is a critical enabler, substandard tech can have a significant negative impact on productivity and morale.... Read More

IT, Digital Transformation, Research, Infographics

May 27, 2020 By Derek Laney

New Research: 5 Things Australians Working From Home Need From Managers and Companies Now

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. Here, Derek Laney shares what Australian workers say they need from their managers and companies now.... Read More

Future of Work, Research, Leading Through Change

May 25, 2020 By Salesforce

2020 marketing trends: Real-time engagement, AI, empathy, ABM and more

The State of Marketing Report reveals the trends driving marketing – they’re set by customer expectation and represent a great shift for marketers. Here, we recap the four top findings.... Read More

Marketing, Research, Customer Engagement, Industry Report

Jul 03, 2019 By Salesforce

State Of The Connected Customer: Engagement Trends You Need To Know

With insights from more than 8000 global consumers and business buyers, the latest State of the Connected Customer Report reveals three key ways to improve customer engagement. ... Read More

Customer Experience, Customer Journey, Marketing, Research, Fourth Industrial Revolution, Service

Apr 11, 2019 By Salesforce

How We Need to Put Patients First When It Comes to Healthcare

New Forrester research finds that healthcare providers need to focus on the patient to improve outcomes. But 61% have ineffective systems to manage the patient lifecycle... Read More

Research, Health Cloud

Mar 27, 2019 By Salesforce

Salesforce AI Research Team Expands To Singapore

The Salesforce research team has just expanded to Singapore – a natural choice for an AI and innovation hub with its diverse talent and world-class universities.... Read More

Research, Artificial Intelligence, Einstein

Jan 09, 2019 By Salesforce

Four top insights from the new State of Marketing report

The fifth edition State of Marketing report shares insights and guidance for 2019. It focuses on four emerging trends: balancing personalisation and privacy, increasing but siloed data sources, CX and cross-functional collaboration, and real-time engagement.... Read More

Marketing, Innovation, Research, Customer Success

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