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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Apr 01, 2021 By Salesforce

Technology Trends To Watch Now

2020 changed consumers and customers. It changed marketing, sales and service. And it drove change across technology. We spoke to the experts about the tech trends to watch now – have a listen.... Read More

Service, Sales, Marketing, IT, Customer Engagement, Small Business, Research

Mar 05, 2021 By Salesforce

5 trends sales professionals in ANZ need to know

This past year has seen ANZ sales teams work through extraordinary times to continue to deliver value. In the lead-up to Salesforce Live, we explore how they are staying agile to maintain a growth mindset in the new normal and take advantage of new opportunities.... Read More

Sales, Sales Cloud, Research

Feb 25, 2021 By Salesforce

Infographic: How Customer Service Changed In 2020

Get a big-picture look at the most crucial ways customer service changed in 2020 – and know the trends for 2021.... Read More

Infographics, Service, Service Cloud, Research, Customer Service

Feb 23, 2021 By Salesforce

3 Years of Customer Engagement Trends

Since 2018, our State of the Connected Customer research has tracked a few key trends in particular – trust, customer experience, innovation, and the values that drive loyalty. Here’s how customers’ expectations around each have changed over the years.... Read More

Research, Customer Engagement, Customer Experience

Feb 19, 2021 By Derek Laney

Here’s What New Customer Service Trends Look Like On The Ground

The State of Service report revealed that the last 12 months have transformed customer service, but what do successful changes look like on the ground? Trailblazers give us the scoop.... Read More

Customer Service, Customer Experience, Research

Feb 09, 2021 By Merlin Luck

Proven strategies to prepare your SMB for growth

SMB Trailblazers Lawpath and ModularWalls share their 2020 growth stories. Discover how they maneuvered hurdles and modified for success.... Read More

Small Business, Digital Transformation, Customer Engagement, Research, Trailblazer Story

Feb 08, 2021 By Jo Gaines

Want to Win at Data-Driven CX? Trust and Transparency Are Key

There are few more valuable resources right now than data and trust. At their most powerful, they operate hand-in-hand: organisations earn the trust of consumers and consumers are in turn willing to share their personal information in exchange for a richer customer experience.... Read More

Customer Engagement, Customer Experience, Research

Feb 04, 2021 By Salesforce

SMB INSIGHTS: Customer engagement, technology and the future

More than 2,000 SMB leaders and owners worldwide shared their experiences navigating the challenges of 2020 in our Small & Medium Business Trends report. We’ve narrowed down the key insights from the report.... Read More

Small Business, Infographics, Customer Engagement, Research

Feb 01, 2021 By Salesforce

The future of government

New research from Intermedium discusses the seven key drivers of digitisation and transformation across the public service.... Read More

Public Sector, Digital Transformation, Infographics, Research

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