Back to all stories

Marketing is in a constant state of change – we don’t need to look back as far as the analogue years to see that. Even the past decade has seen immense shifts, with AI-enabled interactions, a proliferation of new channels and the now-ingrained ownership of customer experience.  

Here, we’re taking a look back at what marketing leaders have told us about their challenges, priorities and metrics over the past four years of State of Marketing research. Let’s see what’s changed, and look to the future.