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Jul 27, 2021 By Salesforce

New research reveals key digital transformation insights on the future of the financial services industry

The crises of the past year have challenged the financial services industry and presented it with opportunities. With consumer advocacy on the rise, now is the time for the industry to create the personalised digital experiences their customers want. Here’s the research that shows how.... Read More

Financial Services, Research, Digital Transformation, Personalization, Innovation, Customer Experience

Jun 30, 2021 By Nick Gill

Be Bold: How to Meet the Challenge of Improving Customer Experience in Manufacturing

The manufacturing industry has traditionally been dominated by B2B models that often obscure the experience of the end user. Discover why and how customer experience should be at the heart of the sector and how business leaders can achieve it.... Read More

Customer Experience, Customer Engagement, Industry Report, Research, Manufacturing

Jun 24, 2021 By Salesforce

Infographic: 5 ways government can build on new gains in trust

When it comes to government, our research with Boston Consulting Group found small gains in customers’ trust but big increases in digital service usage. Here are 5 considerations for public sector leaders who want to keep the momentum going.... Read More

Infographics, Research, Public Sector, Digital Transformation

Jun 07, 2021 By Salesforce

Field Service Accessibility: Creating Great Customer Experiences for Everyone

A solid field service strategy should aim for great customer experiences, regardless of customer needs. So what does that mean for customers with disability?... Read More

Customer Service, Customer Satisfaction, Customer Experience, Equality, Research

May 06, 2021 By Gisele Kapterian

Trust in Government Has Increased – and With It, Permission to Personalise Within Parameters

This time it’s personal: Trust Imperative 2.0 builds on last year’s research, finding increased trust in government. But how can agencies drive new efficiencies and retain that trust beyond the COVID-19 crisis?... Read More

Public Sector, Research

Apr 26, 2021 By Sassoon Grigorian

Report: Making Australia’s Workforce Digitally Ready

With 87% of jobs now requiring digital skills there is an imperative to close the digital skills gaps. Here is how Australia is placed to close that gap according to the Salesforce-YouGov Digital Skills - Australia report. A warning, we have some work to do.... Read More

Research, Public Sector, Future of Work

Apr 16, 2021 By Salesforce

3 Ways to Keep Your Customer Promise and Keep Customers Happy

Here are three ways you can evolve to make sure that your employees are keeping customer promises, and therefore, keeping customers happy.... Read More

Customer Service, Customer Satisfaction, Service, Service Cloud, Research

Apr 09, 2021 By Renata Bertram

Overcoming The Top Five Challenges Facing Anz Marketers

Ahead of the Salesforce Live: A&NZ Digital Experience episode, our own Head of Marketing, Renata Bertram, shares her insights and how to overcome the top five challenges facing A&NZ marketers to drive marketing success.... Read More

Marketing, Marketing Cloud, Customer Engagement, Research

Apr 06, 2021 By Derek Laney

3 Ways Smart Technology Fuels Human Customer Service

With customers wanting greater empathy from companies, will tech-enabled customer service be a barrier? Hardly. Tech is driving more human service in 3 big ways, and you’ll want to ensure they’re part of your strategy.... Read More

Service, Service Cloud, Research, Trailblazer Story, Customer Success, Customer Story, Customer Service

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