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Mar 15, 2022 By Alexandra McDonald

We’re Facing a Widening Digital Skills Gap — It's Time to Take Action

Salesforce’s 2022 Global Digital Skills Index report is in and the results reveal that both Australia and New Zealand are well behind on digital readiness. Alexandra McDonald outlines the various causes of the digital skills gap and points towards a future where we can work together to close it.... Read More

Digital Transformation, Future of Work, Research

Feb 16, 2022 By Robert Colborne

The Rise of CDP and Its Role in the Marketing Technology Stack

According to the latest State of Marketing report, marketers across ANZ are jumping aboard CDP. Here, Salesforce’s Robert Colborne, explains why this piece of tech is changing the game, breaks down its benefits and points marketers in the right direction.... Read More

Marketing, Data Management, Digital Transformation, Research

Feb 01, 2022 By Salesforce

Openpay's CEO Shares 3 Customer Experience Lessons From the 'Buy Now, Pay Later' Revolution

‘Buy now, pay later’ fintech companies have transformed layby for the 21st century, and learned important lessons along the way. Dion Appel, CEO ANZ at Openpay, shares his thoughts about the benefits and challenges of personalisation.... Read More

Financial Services, Financial Services Cloud, Research, Customer Experience, Customer Engagement, Personalization

Jan 21, 2022 By Stephanie McCredie

6 Account-Based Marketing Trends to Drive Success in 2022

Account-based marketing is emerging as the new vogue in business marketing, calling for sales and marketing teams to work together to significantly improve business goals.... Read More

Account-Based Marketing, Marketing, Research

Jan 18, 2022 By Kate Clutton

Medcast explains what ‘living with COVID’ means for SMBs in 2022

The pandemic has put pressure on small-to-medium businesses to rethink the way they work. Many of these changes are still ongoing, and some are permanent. Here, Medcast’s Kate Clutton discusses the changing face and future of SMBs.... Read More

Small Business, SMB Spotlight, Research, Customer Success, Trailblazer Story

Dec 13, 2021 By Salesforce

SMB Trailblazers’ favourite customer moments in 2021

Four small and medium-sized businesses share their surprising wins and customer outcomes from the past 12 months, and why each one has a lesson for 2022.... Read More

Small Business, Research, Trailblazer Story, Customer Engagement, Digital Transformation

Nov 30, 2021 By Salesforce

The Top 3 Small Business Trends for 2022

As small and medium businesses start to wrap up 2021, research reveals 3 key trends that are likely to determine success in 2022. Watch the video and get the insights.... Read More

Small Business, Research, Customer Engagement, Digital Transformation

Nov 17, 2021 By Nick Gill

The Right Talent Boosts Market Performance in More Ways Than One, Says Manufacturing Industry Report

Latest report on the future of work shows that sales and marketing success in manufacturing is driven by talent. Here, Salesforce’s Nick Gill, Regional Vice President, Manufacturing, Automotive, Mining, Oil & Gas, explores key findings and suggests ways to attract the right people to the right jobs.... Read More

Future of Work, Manufacturing, Marketing, Sales, Research, Learning

Oct 27, 2021 By Salesforce

Financial Services in a Post-Pandemic World: What’s Changed?

Entrepreneur and financial services expert Mark Bouris dives deep into the changing face of financial services and takes stock of not only how far the industry has come in a short time – but also where it’s heading.... Read More

Financial Services, Leadership Insights, Research, Digital Transformation, Innovation

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