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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Oct 22, 2021 By Salesforce

Embracing Data and Analytics Is a Winning Strategy for Leaders to Improve Business Conversations, Says Tableau and YouGov Survey

New survey from Tableau and YouGov reveals that since the pandemic, the path to quality conversations that move businesses forward looks very different. Navigating it requires a new focus on harnessing the power of data.... Read More

Analytics, Research

Sep 21, 2021 By Tara Ridley

Salesforce Economy Set to Generate $1.6T USD in New Revenue and Over 9M New Jobs by 2026 – Study Reveals

Just published: IDC study reveals that Salesforce economy is set to generate $1.6 trillion USD in new revenue and over 9 million new jobs by 2026. Read for more awe-inspiring stats.... Read More

Research

Sep 20, 2021 By Salesforce

How RACV Is Driving the Future of Customer Experience in Insurance

Customer expectations in insurance have transformed in recent years. Leaders from RACV share how they’re capitalising on this momentum to create amazing experiences that build loyalty and trust.... Read More

Financial Services, Customer Experience, Customer Service, CRM, Research, Trailblazer Story

Sep 15, 2021 By Salesforce

Infographic: 5 Ways Marketing Is Changing in Australia and New Zealand

Marketing is rapidly changing, both globally and in Australia and New Zealand. And each country has their own unique approaches. See the infographic to find out the local and global trends that matter most.... Read More

Marketing, Research, Infographics

What Does Small Business Success Mean in 2022 and Beyond? 2500+ Leaders Reveal Insights

Sep 14, 2021 By Merlin Luck

New Research: How Small Businesses Are Turning Today’s Challenges Into Tomorrow’s Resilience

The 5th edition of our Small and Medium Business Trends Report is here, with crucial insights into the role of tech, local community and building trust with employees.... Read More

Small Business, Research

Sep 06, 2021 By Salesforce

The State of CRM in Asia Pacific: Top Trends and Opportunities to Know Now

For APAC businesses, the global State of CRM research presents as many challenges as opportunities. Here, Salesforce APAC’s Director of Content Strategy, Divisha Gupta, shares the key findings.... Read More

CRM, Research

Aug 25, 2021 By Stuart Ward

How to Make Personalisation Part of Every Financial Services Experience

Personalisation in financial services is quickly becoming a must have. Salesforce’s Stuart Ward draws on insights from new research to discuss how banks and insurers can use data and technology to create the personalised experiences customers crave.... Read More

Financial Services, Research, Digital Transformation, Personalization, Customer Experience

84% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

Aug 12, 2021 By Salesforce

88% of Marketers Say Customer Expectations Are Changing Their Digital Strategy

The latest State of Marketing report reveals insights on the future of marketing from 8,200 marketers around the world. Here, we recap the five key takeaways.... Read More

Marketing, Research

Aug 09, 2021 By Sassoon Grigorian

Digital Skills Gap: How to Reskill Australia at Scale

Right now, the skills gap is poised to grow across all industries in Australia. As part of the Fourth Industrial Revolution, advances in technology are changing the nature of jobs, and the skills needed, faster than ever before.... Read More

Research, Future of Work, Digital Transformation

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