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Jul 02, 2021 By Salesforce

Why Customer Journey Mapping Is More Than a Marketing Buzzword

Wondering what customer journey mapping is? Here’s a quick explanation on what it is and how you can entwine it with your marketing funnel.... Read More

Customer Journey, Marketing, Customer Engagement, Customer Experience

Jun 30, 2021 By Nick Gill

Be Bold: How to Meet the Challenge of Improving Customer Experience in Manufacturing

The manufacturing industry has traditionally been dominated by B2B models that often obscure the experience of the end user. Discover why and how customer experience should be at the heart of the sector and how business leaders can achieve it.... Read More

Customer Experience, Customer Engagement, Industry Report, Research, Manufacturing

Jun 21, 2021 By Salesforce

5 Ways Marketers Can Create a Great Post-Purchase Experience

The experience a brand provides is a powerful opportunity for marketers to create a sticky customer ecosystem with lasting value and impact. Mark Cameron from W3. Digital shares his top 5 strategies for making it happen.... Read More

Customer Engagement, Customer Experience, Customer Satisfaction, Marketing Personalization, Marketing

Jun 02, 2021 By Salesforce

How a Game Show Battle on Marketing Tips Made Everyone a Winner

In a Salesforce Live: A&NZ first, this game show take on the traditional panel pitted marketing Trailblazers against each other in a battle of marketing strategy wits, which saw all of them – and the customer – come out together on top.... Read More

Marketing, Marketing Cloud, Customer Engagement

May 03, 2021 By Roula Psomiadis

How a Sizzling Omni-Channel Transformation Saw Barbeques Galore Become One of Australia’s Coolest Retailers

Read how Barbeques Galore’s fresh and clever omni-channel approach has delivered a winning customer and brand experience around an Aussie icon – the BBQ.... Read More

Customer Engagement, Customer Experience, Retail, Trailblazer Story

Apr 20, 2021 By Renata Bertram

Build Your Marketing Skills With Our New 50 Pro Marketing Tips For 2021 Ebook

Ready to take your marketing skills to the next level? Our new 50 Pro Marketing Tips for 2021 ebook holds insights and expertise from some of ANZ’s brightest marketing minds.... Read More

E-Books, Marketing, Marketing Cloud, Strategy, Practical Tips, Customer Experience, Customer Engagement, Personalization

Apr 14, 2021 By Salesforce

The Statistics That Got People Talking At Salesforce Live: A&NZ

We put together an infographic that highlights the numbers and statistics that got people talking during the Salesforce Live: Australia and New Zealand’s premiere episode. Find out what they are.... Read More

Infographics, Salesforcetour, Events, Trailblazer Story, Customer Experience, Customer Engagement, Customer Success

Apr 09, 2021 By Renata Bertram

Overcoming The Top Five Challenges Facing Anz Marketers

Ahead of the Salesforce Live: A&NZ Digital Experience episode, our own Head of Marketing, Renata Bertram, shares her insights and how to overcome the top five challenges facing A&NZ marketers to drive marketing success.... Read More

Marketing, Marketing Cloud, Customer Engagement, Research

Apr 07, 2021 By Salesforce

Relive The Highlights From 3 Salesforce Live: A&NZ Episodes

Did you miss any of the action from the Salesforce Live: A&NZ retail and consumer goods, finserv or sales episodes? Don’t worry – we’ve got all the highlights here, plus info on where you can tune in to learn more.... Read More

Customer Success, Digital Transformation, Future of Work, Customer Engagement, Customer Experience, Financial Services, Financial Services Cloud, Retail, Sales, Sales Cloud, Consumer Goods

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