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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

EXPLORE SERIES

Dec 15, 2021 By Salesforce

Canva, Foxtel and The Warehouse Group reveal their digital transformation success lessons

In the face of a rapidly evolving business landscape, organisations are looking for a leg-up when implementing significant change. We sat down with Canva, The Warehouse Group and Foxtel to hear stories of transformation and the lessons they learned along the way.... Read More

Digital Transformation, Customer Engagement, Customer Experience

Dec 13, 2021 By Salesforce

SMB Trailblazers’ favourite customer moments in 2021

Four small and medium-sized businesses share their surprising wins and customer outcomes from the past 12 months, and why each one has a lesson for 2022.... Read More

Small Business, Research, Trailblazer Story, Customer Engagement, Digital Transformation

Dec 09, 2021 By Robert Lopez

Norths Collective Serves Community Members by Going Deeper Into Customer Data and Marketing Personalisation

The deeper Norths Collective has dived into data-driven marketing strategies, the more engagement and growth they have seen. Here, Robert Lopez shares their successes with Marketing Cloud and their detailed plan to harness the power of Interaction Studio.... Read More

Marketing, Marketing Automation, Marketing Cloud, Marketing Personalization, Personalization, Customer Engagement, E-Books

Dec 02, 2021 By Salesforce

5 New Sales Metrics Every Sales Manager Should Be Thinking About

Discover why businesses are considering sales performance metrics that shift focus to long-term customer and employee relationships.... Read More

Sales, Sales Strategies, Customer Engagement, E-Books

Dec 01, 2021 By Salesforce

Why Super ‘Stapling’ Has Made Member Engagement a Top Priority for Superannuation Funds

Updated super fund regulations are motivating funds to amp up customer engagement. Personalisation, education and digitisation will be key to customer retention and acquisition as old customer streams disappear thanks to super ‘stapling’.... Read More

Financial Services, Customer Engagement, Personalization

Nov 30, 2021 By Salesforce

The Top 3 Small Business Trends for 2022

As small and medium businesses start to wrap up 2021, research reveals 3 key trends that are likely to determine success in 2022. Watch the video and get the insights.... Read More

Small Business, Research, Customer Engagement, Digital Transformation

How customer engagement will be a powerful tool for energy resilience

Oct 13, 2021 By Salesforce

How Consumer Engagement Will Be a Powerful Tool for Energy Resilience

The climate crisis is leading to an increase in extreme weather events, threatening energy system resilience across the world. With Australia warming 1.4 degrees since 1910, how can electricity network operators ensure that they are ready to tackle the challenges ahead?... Read More

Customer Engagement

Sep 28, 2021 By Salesforce

After the Third-Party Cookie Crumbles: Future Success Starts With Customer Loyalty

Third-party cookies are on their way out. Zero-party marketing strategies are on their way in – and customer loyalty is more important than ever.... Read More

Marketing, Practical Tips, Customer Experience, Customer Engagement

Jul 12, 2021 By Salesforce

6 Mistakes to Avoid When Mapping Customer Journeys

Avoid these 6 customer journey mapping mistakes to deliver a personalised, cross-channel experience at every step of the customer lifecycle.... Read More

Marketing, Customer Journey, Customer Journeys, Customer Experience, Customer Engagement

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