Salesforce

Jul 27, 2020 By Salesforce

The Future Of Financial Services: 4 Highlights From Salesforce Live

Last week’s Salesforce Live for Financial Services event was packed with thought leadership, practical expertise and advice to help financial services organisations and their leaders plan for a future that has been brought dramatically closer by COVID. Here we’re sharing the highlights.... Read More

Digital Transformation, Events, Innovation, Financial Services

Jul 21, 2020 By Salesforce

The SMB Leader’s Guide To Becoming A LinkedIn Pro

SMB leaders and solopreneurs – LinkedIn is a powerful social marketing tool to build your brand. Here are four simple ways to improve your presence and increase your influence.... Read More

Customer Engagement, Small Business, SMB Digital Marketing, Social Media, Social Media Marketing, Social

Jul 20, 2020 By Salesforce

Innovation, Personalisation, Resilience: Keys to Accelerating in the Novel Economy

Size used to matter. Now, speed is everything. At Salesforce Live for Retail and Consumer Goods last week, we heard that the future is innovation, personalisation and agility. Here are the highlights.... Read More

Retail, Retail Insights, Consumer Goods, Innovation, Digital Transformation

Jul 09, 2020 By Salesforce

4 ways banks can increase customer happiness with connected CX

Whether applying for a loan, opening an account, suspending a misplaced card, selecting insurance, funding a term deposit or just making a straightforward payment, today’s consumers expect to be able to do it all quickly, easily and from their preferred devices.... Read More

Customer Experience, Artificial Intelligence, Financial Services, Customer Engagement

Jul 07, 2020 By Salesforce

Infographic: In Marketing, Can We Achieve What We Can’t Measure?

ANZ marketing leaders shared their insights for the latest State of Marketing report – and told us their top priorities, metrics and more.... Read More

Marketing, Research, E-Books, Infographics

Jul 01, 2020 By Salesforce

How to Make IT a Business Partner

“If you don’t understand both the business and the people, you simply cannot put together a technology strategy.” Richard Hilliard on how IT leaders can become essential partners in their business.... Read More

IT, Digital Transformation, Customer Story

Jun 29, 2020 By Salesforce

How TOMS Drives Impact and Engages Shoppers With Social

Staying at home has meant more time on social media and less time in shoes. Iconic footwear brand and pioneer of enterprise 1-for-1 programs TOMS listened to its audience, finding an opportunity to increase impact and brand relevance.... Read More

Consumer Goods, Retail, Social Media, Social Media Marketing, Social, Leading Through Change

Jun 29, 2020 By Salesforce

Help Customers Navigate Financial Uncertainty With Connected Digital Banking

Financial services providers around the world are helping millions of people and businesses manage financial uncertainty. Here are 3 guiding principles for tech leaders looking to digitise and connect the systems, processes and key channels that support increased customer demand.... Read More

Financial Services, Leading Through Change, Digital Transformation

Jun 26, 2020 By Salesforce

4 advertising strategies that work in a downturn

Based on the experience of Salesforce customers and members of The CMO Club, we’ve assembled a brief playbook for advertising in a downturn, with actions built around insight, impact, improvement and investment.... Read More

Advertising, Ecommerce, Marketing, Customer Engagement, Leading Through Change

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Salesforce

The Future Of Financial Services: 4 Highlights From Salesforce Live

The SMB Leader’s Guide To Becoming A LinkedIn Pro

Innovation, Personalisation, Resilience: Keys to Accelerating in the Novel Economy

4 ways banks can increase customer happiness with connected CX

Infographic: In Marketing, Can We Achieve What We Can’t Measure?

How to Make IT a Business Partner

How TOMS Drives Impact and Engages Shoppers With Social

Help Customers Navigate Financial Uncertainty With Connected Digital Banking

4 advertising strategies that work in a downturn

Editors' Picks

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CRM 101 for sales leaders

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