Salesforce

Apr 06, 2012 By Salesforce

Using Chatter Customer Groups to Manage Clients [GUEST POST]

Using Chatter Customer Groups to Manage Clients by Adam Greco, Web Analytics Demystified Having been in the professional services space for most of my career, I have found that one of the biggest challenges is finding a way to effectively collaborate with clients. As a Senior Partner with... Read More

Digital Transformation

Apr 05, 2012 By Salesforce

B2B Social Media. Yes.

I spotted an interesting video about Maersk Shipping's social media efforts. We tend to associate B2C with social media but it's for B2B too. I mean Maersk is a shipping line---why do they have over 205k likes on Facebook? (By comparison Salesforce only has 78k... Read More

Social Media

Apr 05, 2012 By Salesforce

CRM Trends to Watch

Quickly posting a link to an article in CIO magazine about CRM trends to watch. Great quote from Peter Coffee which nails why social is so important to good CRM today. "Old CRM was people inside the company talking about [customers]," says Peter Coffee, vice president and head of... Read More

CRM

Apr 04, 2012 By Salesforce

Vivek Kundra Speaks about the Social Enterprise [audio]

In this inteview with Federal News Radio, former CIO of the United States, and now Salesforce EVP of Emerging Markets, Vivek Kundra speaks about moving beyond the cloud---and how the social revolution we're now seeing changes the way organizations deploy technology. During the... Read More

Digital Transformation

Apr 03, 2012 By Salesforce

Social Media - Thinking Fast vs. Thinking Slow

Those interested in producing good social media content might find this post about building good map graphics interesting. A lot of the content we consume can be described as Fast, and Slow. To oversimplify things, thinking Fast is kind of like doing something without... Read More

Social

Apr 02, 2012 By Salesforce

Social Media Marketing for SMBs

The BBC has some great pointers from SMBs looking to jump into social media. Great quote here on the why it's so important: Mr Bard quotes Amazon founder Jeff Bezos: "If you make customers unhappy in the physical world, they might each tell six friends. If you make customers... Read More

Social

Dec 15, 2011 By Salesforce

That was THE Year that was, that was...

In launching our first company blog we thought it was a good opportunity to look back at 2011 with a couple of the people who lead our local business here in Australia and New Zealand, VP of Enterprise Sales, Tony Armfield and VP of Corporate Sales, Matt Loop. So I took a few minutes to... Read More

Social

Dec 12, 2011 By Salesforce

Markets are Conversations

The Cluetrain Manifesto, written some 10 years ago, quite accurately predicted what has become known as web 2.0. It envisaged how social networking would change the way companies talk to their constituents, beginning with the statement: "Markets are conversations." This month, we... Read More

Social

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Salesforce

Using Chatter Customer Groups to Manage Clients [GUEST POST]

B2B Social Media. Yes.

CRM Trends to Watch

Vivek Kundra Speaks about the Social Enterprise [audio]

Social Media - Thinking Fast vs. Thinking Slow

Social Media Marketing for SMBs

That was THE Year that was, that was...

Markets are Conversations

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