Feature

Feb 10, 2021 By Salesforce India

Infographic: What Customer Connection Means Now

More customers believe a company’s trustworthiness matters more now than a year ago. Here's what companies can do to build trust with customers.... Read More

Research, Customer Engagement, Customer Experience

Oct 19, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Oct 06, 2020 By Rohit Mahna

What’s the Outlook for Financial Services in the Next Normal?

A global survey of financial services institutions (FSI) and fintech and industry consultants reveals how the pandemic has affected their businesses and outlooks for the future... Read More

Customer Engagement, CEO, Financial Services, Leading Through Change

Sep 28, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Sep 21, 2020 By Aaren Terrett

Never a Better Time To Start Actively Listening To Your Customers: Here’s How

Here’s advice on how to develop a listening engine to help operationalise customer feedback and start delivering more empathetic service today... Read More

Customer Engagement, CEO, Customer Success

Sep 17, 2020 By Nipun Sharma

Revisiting your Customer Service KPIs: Going Beyond CSAT

Which customer service KPIs other than CSAT scores can provide a holistic picture of your service team’s performance? Find out on our blog.... Read More

Service Cloud, Customer Engagement

Sep 14, 2020 By Kaleem McGill

Email Marketing Automation Tactics Proven To Grow Your Prospect Pipeline

Even during a “hiring freeze” building relationships with strong candidates should still be important. Here are the three email marketing automation tactics one solutions architect used to prime the candidate funnel for when the roles return... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing

Sep 14, 2020 By Tracy Eiler

How To Target the Right Accounts and Other ABM Insights From a CMO

Most B2B marketers have an account-based marketing (ABM) strategy. But how can you tell if your strategy’s working? And if it’s time for a change, where do you start? These tips can point you in the right direction... Read More

Customer Engagement, Marketing, Pardot, Marketing Cloud, Account-Based Marketing, B2B Marketing, Lead Generation

Sep 11, 2020 By Salesforce India

5 Key Takeaways from Salesforce Live: India

Visionary leaders shared their perspectives on how to navigate the new normal, and accelerate the journey back to growth. Salesforce experts showcased some of our latest innovations that are helping businesses thrive. ... Read More

Customer Engagement